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The Last Four Feet of the Online Sale

May 12, 2009

This White Paper will show you how savvy manufacturers are using the Web to shift the balance of power in their favor, and create a win-win scenario with their best retail partners.

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Don’t Confuse Implementation with Adoption

May 11, 2009

By Brett Knobloch JGSullivan Interactive I was reading an article in Customer Relationship Management’s May issue with the same title as this blog entry.  It was citing research from 2005 and 2009 with  a set of companies revealing how much their salespeople had adopted the CRM system implemented by their company.  Despite years of hype […]

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70% is Reason Enough

May 8, 2009

By John Sullivan JGSullivan Interactive There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how many searches end up with a local transaction. Interesting comments, too. Everyone has a slightly different view of why […]

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Tweak Your Google Analytics Code to Improve Your PPC Campaign

May 7, 2009

Exact match keyword script helps you improve the performance of your Google AdWords campaigns.

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How Good, Better, Best Product Comparisons Increase Sales

May 6, 2009

Do your potential customers a favor and take the guesswork out of narrowing down your product offerings to those that meet their needs and make it easy to see the difference between similar products and you’ll not only make more sales, you’ll do it faster.

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Newspaper Readership Increases…Online.

May 4, 2009

By John Sullivan JGSullivan Interactive USC’s Annual Survey by the Center for the Digital Future Finds Large Increases in the Use of Online Newspapers, which should mean something to local advertisers. The long list of highlights all point to the demise of the printed newspaper as a good place to put your local advertising dollars. […]

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Web Analytics: What should I measure?

May 4, 2009

Before you share analytics reports with the entire management staff of your company, take time to think about which reports will actually matter to them.

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Local Online Spending to Grow 6%

May 1, 2009

By John Sullivan JGSullivan Interactive Borrell Associates just released a report predicting online sales spending by local companies to grow 6% in 2009. Not surprisingly the report finds that the small businesses are making the move to online out of necessity as during tough times they are searching for a more affordable way to advertise […]

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Newspapers Continue Freefall

April 30, 2009

  By Brett Knobloch   JGSullivan Interactive   Today an Audit Bureau of Circulation (ABC) report cited the average sales of newspapers overall declined 7.1 percent between October and March compared to the same six-month period the previous year. Of the 557 U.S. newspapers reporting their Sunday numbers, average circulation fell 5.4% in the March […]

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Google Improves Local Search, Again.

April 29, 2009

By John Sullivan JGSullivan Interactive Step by step Google is getting better at localizing the Internet for us and thereby doing a better job than the printed and Internet Yellow Pages at getting us around our town. Here’s a link to the Google Blog entry where you’ll learn that from now on if you search […]

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