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Just Call Me?

April 20, 2009

by John Sullivan JGSullivan Interactive We ran a test with one of our clients where we were trying to track the effectiveness of a Google Local AdWord campaign. We tested in several different markets with different promotions and the results were much better than expected. Suffice it to say that a dollar spent on Google […]

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Share Google AdWords with Your Retailers

March 1, 2008

by John Sullivan JGSullivan Interactive, Inc. Did you realize that Google feeds AdWords based on the physical location of the searcher? So, instead of buying AdWords on a national basis you can localize your purchase with dealer co-branded AdWords copy, a co-branded landing page or even a co-brand microsite landing. That way when you buy […]

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Dealer Dis-locator

February 29, 2008

by John Sullivan JGSullivan Interactive, Inc. One of the biggest problems with brand sites today is that they leave the consumer to fend for themselves to find the right local dealer or worse yet send the consumer to the dealer’s website that is often times loaded with competitive information. It’s like putting a poster for […]

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Selling Online Through Your Dealer

February 29, 2008

by John Sullivan JGSullivan Interactive, Inc. John Deere does it the right way! Brand managers want to sell online because they have a very interested consumer on their site often times ready to buy right now. Send them to the store and you risk losing the sale to a salesman getting a spiff. Sell directly […]

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If website development was easy, anyone could do it

February 29, 2008

by Sharon Gillis JGSullivan Interactive, Inc. I’m not a web programmer or designer. I’m the person who works with clients to determine what the website should do. I help determine the goals for their websites, ways to meet those goals and ways to measure to make sure their website meets those goals. Only after that […]

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