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Is Geo-Coding Going to Kill National Advertising?

May 29, 2009

With all of the improvements in technology, where our ability to target  into more precise and more precise physical localities, are we about to dramatically eliminate the need for national advertising or at least redefine it? For the sake of conversation let’s just talk about products that are purchased locally in a store, like most […]

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44% of Consumers Go to URL, 55% Make a Call

May 28, 2009

There is a new report from Telemetrics about the percentage of consumers who read a Yellow Page ad and then either call the store or visit the url listed in the ad. They did it by putting tracking phone numbers and unique urls in the Yellow Page ads so they could measure all the leads […]

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39% Drop in Direct Mail

May 27, 2009

Borrell Associates has a new report out predicting the end to another tried and true tool for advertisers.  After correctly predicting the decline in Yellow Pages and then newspapers it’s direct mail this time, they’re predicting a 39% drop in direct mail spending over the next five years. As they point out in their report […]

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Words per Search Increasing

May 21, 2009

There are some interesting statistics coming out about how the use of search engines is changing.Here’s a chart that shows that the number of words per search is increasing. So often when we look at search statistics we think of one person searching for one word.  In reality consumers are refining their searches as they […]

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You Are Not Your User

May 20, 2009

The way an average person thinks about and interacts with a piece of software is very different than the way a developer thinks about and interacts with the same software.

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Bad Economy Adds to Newspaper Woes

May 19, 2009

JGSullivan Interactive   Recently GM and Chrysler announced terminations of 1,100 and 789 dealerships respectively.They had been trying to reduce their number of dealerships more gradually for years given that domestic auto market share has dropped in recent years from 60% to 40%.The toll on the local economies from this rapid reduction will be significant […]

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Consumer Search Queries Longer, More Relevant

May 18, 2009

In a tight economy, it’s important to use your advertising dollars wisely. If your business is already placing paid ads online, you’re headed in the right direction, but you’ll get there a lot faster if you target the search queries that your potential customers are likely to use.

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Landing Pages are Critical for Local Google AdWords Buys

May 15, 2009

When buying Google AdWords locally it is important to control the landing page.

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Usability Analysis Has High ROI

May 15, 2009

Many companies hesitate to spend their interactive marketing budget on usability analysis projects. What these companies don’t know is that website changes and redesigns after a usability analysis have very high ROI. Many business users underestimate the power of usability projects, but usability analysis improves completed transactions, customer satisfaction, and brand loyalty.

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Time to Give Back

May 14, 2009

JGSullivan Interactive I would like to encourage everyone in the Chicagoland area to sign up for a wonderful way to give back to the community. It’s Chicago Cares Serve-a-thon on Saturday June 13th. Believe it or not, thousands of volunteers leave Grant Park and by bus go to schools throughout the area to paint. It’s […]

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