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Product Details in Google AdWords Plus Box

June 3, 2009

Knowing that the best conversions result from matching your keywords to your text ad to your landing page, advertisers should only consider adding the Google AdWords Plus Box product detail to highly targeted keywords where the searcher has already narrowed down his search to a specific product category.

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Google Search Options: Better Filtering for Searchers; More Work for Marketers

June 2, 2009

The “Show Options” link under the Google search box is so subtle, maybe you haven’t noticed it. But, many searchers have so you need to know what it does and what it means to you.

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Creating a Great Brand Site isn't Good Enough

June 1, 2009

We’ve all been to great brand sites where you can learn a lot about a product’s features and benefits. But then what happens? It seems that at many major brand sites whoever is in charge of creating links to the local retailer where you can actually buy the product isn’t paying much attention. I don’t […]

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Is Geo-Coding Going to Kill National Advertising?

May 29, 2009

With all of the improvements in technology, where our ability to target  into more precise and more precise physical localities, are we about to dramatically eliminate the need for national advertising or at least redefine it? For the sake of conversation let’s just talk about products that are purchased locally in a store, like most […]

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44% of Consumers Go to URL, 55% Make a Call

May 28, 2009

There is a new report from Telemetrics about the percentage of consumers who read a Yellow Page ad and then either call the store or visit the url listed in the ad. They did it by putting tracking phone numbers and unique urls in the Yellow Page ads so they could measure all the leads […]

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39% Drop in Direct Mail

May 27, 2009

Borrell Associates has a new report out predicting the end to another tried and true tool for advertisers.  After correctly predicting the decline in Yellow Pages and then newspapers it’s direct mail this time, they’re predicting a 39% drop in direct mail spending over the next five years. As they point out in their report […]

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Words per Search Increasing

May 21, 2009

There are some interesting statistics coming out about how the use of search engines is changing.Here’s a chart that shows that the number of words per search is increasing. So often when we look at search statistics we think of one person searching for one word.  In reality consumers are refining their searches as they […]

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You Are Not Your User

May 20, 2009

The way an average person thinks about and interacts with a piece of software is very different than the way a developer thinks about and interacts with the same software.

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Bad Economy Adds to Newspaper Woes

May 19, 2009

JGSullivan Interactive   Recently GM and Chrysler announced terminations of 1,100 and 789 dealerships respectively.They had been trying to reduce their number of dealerships more gradually for years given that domestic auto market share has dropped in recent years from 60% to 40%.The toll on the local economies from this rapid reduction will be significant […]

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Consumer Search Queries Longer, More Relevant

May 18, 2009

In a tight economy, it’s important to use your advertising dollars wisely. If your business is already placing paid ads online, you’re headed in the right direction, but you’ll get there a lot faster if you target the search queries that your potential customers are likely to use.

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