Lots has been written lately about the need for newspapers to charge for online access just so they can offset the huge decline in subscriptions to their print editions. Big players like The New York Times have tried and failed in the past and only some like The Wall Street Journal have succeeded in charging […]
Wow, this is an interesting report from Internet Retailer about the effectiveness of landing pages. If a consumer comes into an e-commerce site from a paid search ad they are 50% more likely to purchase than if they click on the organic results to get to the site. The reason they think is that […]
According to Nielsen Google lost share of searches last month from 66.1% in June to 64.8% in July. That sure makes a good headline and most everyone thinks that Bing must be having a major impact on the numbers. However, digging a little deeper into the story you’ll learn that Nielsen changed their methodology to […]
It’s been awhile since I cared about broadband access for consumers from home because over a year ago it was reported that 50% of households had broadband access. It then just went out of mind and we stopped worrying too much about the issue and built our sites for broadband. Well I inadvertently ran across […]
Nothing on the Internet can stand still, you have to change, adjust, improve or become irrelevant. Google is getting pressure from Bing but I think Google is way ahead and now I see trying to get even better. Here is a recent blog entry from Google that links to a faster, better version of Google. […]
In light of all the changes brought about by the Internet for marketing and advertising and reading so much about how newspapers, radio, television and direct mail dollars are being shifted to the Internet I wondered how printers are doing. I quickly found sites that tell me they too are experiencing the exact same shifts […]
According to a recent report from Borrell Associates the worst maybe over for newspapers as measured by percent of media share. It looks like from this chart newspapers will get back to the not so great 2008 levels by 2014 so at least they’ve hit bottom. Borrell thinks that newspapers have now had the time […]
Here’s a recent press release from TelMetrics and we’ve seen similar reports from other providers such as Call Source. The trend they’re talking about is how many more advertisers are now tracking phone calls to better determine the effectiveness of their ads. The Internet is so trackable other forms of advertising need to prove their […]
A recent Pew Internet Report (.pdf) shows an astounding growth in the use of video sharing sites across all age brackets with the totals nearly doubling since 2006. Fully 62% of all adult Internet users have watched a video on sites like YouTube.com. The most surprising statistic for me was how video sharing outpaced such […]
The Newspaper Association of America just announced a new study that indicates newspapers are a great place for advertisers to spend their money. Here’s a chart that puts newspapers above all other mediums for consumers to check advertising. I’ve watched newspaper readership fall dramatically in the last several years and we’ve seen several go out […]