According to Nielsen Google lost share of searches last month from 66.1% in June to 64.8% in July. That sure makes a good headline and most everyone thinks that Bing must be having a major impact on the numbers. However, digging a little deeper into the story you’ll learn that Nielsen changed their methodology to […]
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It’s been awhile since I cared about broadband access for consumers from home because over a year ago it was reported that 50% of households had broadband access. It then just went out of mind and we stopped worrying too much about the issue and built our sites for broadband. Well I inadvertently ran across […]
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Nothing on the Internet can stand still, you have to change, adjust, improve or become irrelevant. Google is getting pressure from Bing but I think Google is way ahead and now I see trying to get even better. Here is a recent blog entry from Google that links to a faster, better version of Google. […]
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In light of all the changes brought about by the Internet for marketing and advertising and reading so much about how newspapers, radio, television and direct mail dollars are being shifted to the Internet I wondered how printers are doing. I quickly found sites that tell me they too are experiencing the exact same shifts […]
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According to a recent report from Borrell Associates the worst maybe over for newspapers as measured by percent of media share. It looks like from this chart newspapers will get back to the not so great 2008 levels by 2014 so at least they’ve hit bottom. Borrell thinks that newspapers have now had the time […]
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Here’s a recent press release from TelMetrics and we’ve seen similar reports from other providers such as Call Source. The trend they’re talking about is how many more advertisers are now tracking phone calls to better determine the effectiveness of their ads. The Internet is so trackable other forms of advertising need to prove their […]
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A recent Pew Internet Report (.pdf) shows an astounding growth in the use of video sharing sites across all age brackets with the totals nearly doubling since 2006. Fully 62% of all adult Internet users have watched a video on sites like YouTube.com. The most surprising statistic for me was how video sharing outpaced such […]
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The Newspaper Association of America just announced a new study that indicates newspapers are a great place for advertisers to spend their money. Here’s a chart that puts newspapers above all other mediums for consumers to check advertising. I’ve watched newspaper readership fall dramatically in the last several years and we’ve seen several go out […]
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A recent article in Ad Age cites a Forrester Study tracking how much time consumers spend on media from 2004 to 2009 and discovered that the Internet usage growth is now flat after a remarkable growth rate of 117% The article goes on with a discussion with a representative from Forrester who believes that people […]
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Permission marketing guru Seth Godin spoke out recently on social networking and businesses interest in it. The video is linked here. Godin echo’s a sentiment I often tell those I connect with on LinkedIn: “This LinkedIn thing is like most things in life. It’s more about what you put in it vs. expecting something back”. […]
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