Here is an interesting report about who has a Facebook fan page by category. For many local retailers a Facebook fan page has become their local web site and as a brand marketer, you have to worry about what they are saying on these pages about your brand. Because a Facebook fan page is so […]
I think it’s time we renamed local advertising. I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s display ad appears on the Chicago Tribune’s site to a consumer from Massachusetts, who previously visited the dealer’s site. […]
It’s not unusual for a pay-per-click advertising campaign to include thousands of keywords. But, the trick to making those keywords work best in your campaign is to divide them up into many small ad groups and write ad copy that it is specific to each ad group. PPC Campaign Tactics This chart, from a new […]
As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest. Here’s one way to deliver regional promotions and promotions for specific dealers economically. Some promotions aren’t national and therefore […]
As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale. And, most often the first step should be to the dealer’s site, since the consumer is already online. Unfortunately, most dealer locators link the consumer to the dealer’s […]
Homefurnishings.com is site owned by The National Home Furnishings Association. It’s loaded with helpful information for consumers in the market for home furnishings and links consumers to local dealer microsites in a rather interesting way. Here’s how it works to protect the brand and the dealer. The idea is to have lots of shopping information […]
There are lots of reasons why a brand wants to have an online ad builder. Controlling the brand message all the way down to retail is the best reason. Followed closely by saving production costs. Well, now there’s a third and it’s just as important as the other two. Brand managers need a tool […]
Our Platform is a marcom portal with an integrated adbuilder that builds brand friendly traditional and new media local advertising communications for retailers. Controlling your brand message at retail has changed dramatically over the last several years and there is more change on the way. That’s a good thing for brand managers who can react […]
Where do you go when your current Ad Builder is failing to keep its promises? Those slick demos and promises have long faded and you know there must be a better way. You need a vendor that knows it’s not just about technology. Our four-pronged strategic approach ensures your Ad Builder is successful and is […]
Channel Program The Channel Program is a software platform connecting all players in an industry vertical. Built around the independent retailer, it links them to their manufacturers, buying groups, distributors, customers – anyone a dealer interacts with in conducting their business. Participants in the Channel Program can have a wide variety of tools for all […]