Here’s another indication that your small retailers increased their usage of social media in 2010 and intend to use it even more in 2011. This report is just another in a long line of indicators that social media sites, primarily Facebook, are becoming more important to small retailers and it’s been said that their Facebook […]
Local advertising continues to change and what may have been a farfetched media idea a few years ago, should be a part of your plans today. Look at this chart from eMarketer about Facebook penetration in the US. While you may not be convinced that buying display ads on Facebook is right for you, we’ve […]
emarketer.com recently published an article about auto dealers moving their advertising dollars to the Internet. They based their thesis on an interview with the head of an advertising agency that specializes in automotive dealership advertising. Here is an interesting quote from the owner of the agency, He goes on to point out the need for […]
Forrester estimates that by 2014, the web will be influencing $1.4 trillion worth of in-store sales, and accounting for 53% of total retail sales. There is no denying that e-commerce will continue to grow, but this new group of shoppers that retailers need to be focusing on are using mobile technology and the web to […]
The New York Times published an interesting article about Google Search and J.C. Penny on Sunday and it’s loaded with interesting tidbits of information. The article is about how J.C. Penny used a wide array of sites to link to their site thereby tricking Google into thinking the J.C. Penny site was worthy of being […]
This article highlights that the devil is in the details wtih new marketing distribtution channels. Don’t hop on the bandwagon of new technology without talking with experts who can guide you down the path of do’s and don’t’s or your ROI will suffer! By Cynthia Boris on February 10, 2011 Oops, I did it again, […]
This week’s release of the new Firefox browser’s Do Not Track feature might do something eventually, but for today, it’s just a checkbox you can flick on or off.
According to this article in SFGate, the city of San Francisco is trying to pass a law that stops printed Yellow Page directories from being dropped at your door without your permission. The reasoning is that printed Yellow Page directories are expensive for the city to haul away and unnecessary in the age of the […]
Hitwise reported that Google is still the overwhelming leader in online search with 69%+ share (Dec 2010) with a sample of 10 million US households. But more interesting — beyond the small changes in month-over-month market share — is the overall impact of search on our lives. Here is a brief video recapping some interesting […]
Local advertising continues to change at, if possible, an even faster pace than last year. We’ve read, written and heard a lot about the need for mobile sites as the younger generations rely on their phones more than their computers to access the Internet and to communicate with one another. Here’s a screenshot from a […]