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Google Paid Clicks Jump 15%

April 15, 2010

We don’t often blog about financial rreports but if you’re involved with local advertising and how it’s changing so rapidly, it’s important to keep a close eye on Google. I especially like the part where paid clicks rose 15%, which to me is another indication that online spending is back.

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Social Networks and Shopping Not Connected, Yet

April 14, 2010

Yesterday Twitter began testing ads in a program it calls Promoted Tweets which they are exposing to less than 10% of their users. We believe that social media sites are worth watching and even experimenting with but we don’t think it’s ready just yet for a big part or anyone’s media budget. Here’s an interesting […]

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Images in Google Sponsored Links, Not Such a Good Idea

April 13, 2010

A few months ago I read where Google was testing adding images to Google AdWords. Well, today I saw it in action for the first time. Notice the two images of riding mowers at the top of the right hand column.  In my opinion,  at least in the case of someone looking for a riding […]

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Internet Ad Spending Predicted to Increase in 2010 and Beyond

April 12, 2010

We’re all looking for signs that the economy is recovering and life will get back to something closer to the good old days before the recession started.  Here’s an encouraging prediction: While an overall growth of 3.8% isn’t going to get us anywhere close to the pre-recession spending level, it is a big improvement over […]

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Social Media and Online Advertising Show Largest Percentage Increase in 2010

March 17, 2010

Just in case you’re wondering about what your fellow marketing executives are thinking about for 2010, here’s a good chart that will put your mind at rest, or make you nervous. Surveys like this are difficult to get too excited about because some things just don’t make sense, like 52.6% of companies don’t use Cinema, […]

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Printed Catalog ROI Not So Good, Digital Much, Much Better

March 15, 2010

In the good old days we ran newspaper ads and pointed to the circulation numbers and told the boss we did a great job, “Look how many people saw our ad”.  Today, thanks to digital media, we have to show a strong ROI or we won’t have a boss for long (not because he leaves […]

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Google Beats Bing by Over 6X in February

March 12, 2010

Local advertising is changing as SMBs shift dollars to digital outputs from traditional media.  One of the questions I get a lot is,  “What about Bing?”. Here’s why I tell SMBs to concentrate their limited resources on Google Local Search for now and we’ll wait and see about Bing. Google beats Bing by 6.6 times […]

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The check is NOT in the mail

March 11, 2010

I attended a Direct Marketing Association conference last year that felt more like the “Online Marketing Association” versus the typical direct mail cheer leading sessions of yesteryear. it used to be that the USPS Postmaster General addressed the DMA with everyone hanging on his every word. There was an air of stability to the whole […]

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Advertisers Have to Adjust to Location-Based Services or Risk Losing Relevancy

March 10, 2010

There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local and national advertisers. Two recent examples come from Facebook, last week they offered advertisers the opportunity to buy ads limited to certain cities.  Now, according to […]

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Facebook Offers Local Ads

March 5, 2010

Now Facebook is getting in on the local ad game according to a recent blog post.   Here’s a screen shot that shows how an ad can be targeted for a specific city. This is just another opportunity for your dealers to present themselves online in their local market.  Granted, this is only for some cities […]

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