Coupon redemption seems to becoming more fashionable as 61% of households with income over $100,000 have redeemed a coupon within the last six months according to a study released by coupons.com There has been consistent decline in coupon redemption over the past several years until the recession hit. In 2009 coupon redemption increased 27% with […]
Here are new survey results from FedEx that matches so much with what we have seen recently with regard to SMBs moving their local advertising dollars to the Internet. Here you see 32% for web based marketing versus 14% traditional. But they also show a lot of interest in printed materials and further into the […]
Last I looked consumers in the U.S. are viewing about 30 billion videos online per month. Granted, the bulk are coming from YouTube but there is no question that consumers are getting used to and even expecting to see videos online. Here’s the way online retailers are responding to this phenomenon. It’s hard enough for […]
Facebook continues to grow and continues to show a lot of potential for advertisers and, we think, a lot of that potential is for local display advertising. There are several reasons for this rapid growth. The obvious one is that Facebook continues to be popular and surprisingly popular with the older crowd, the crowd that […]
HomeFurnishings.com is helping manufacturers avoid being just one of many logos on furniture retailers’ websites.
If you’ve been keeping an eye on social media, knowing that it is something big but not knowing how it will change and what a reasonable ROI is, you’re not alone. First, is it working for anyone yet? Ok, this tell us that some companies think it’s working but still most can’t find a way […]
We keep a close eye on search engine usage, especially since Bing came online a few months ago with quite a big media splash. Before Bing Google was getting roughly 70% of all searches. Now, Google is still the big winner with 65.7% of the searches going through them. And, it’s been rather steady […]
The traditional competition for local advertising dollars between radio, TV and newspapers has morphed to a new arena with the rise of the Internet. It’s been happening for quite awhile where the local rep offers your dealer a TV or radio spot, a newspaper ad and then bundles in a banner ad on their site. […]
Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase. Billions of local advertising dollars are at stake as SMBs are looking for the best place to spend their precious advertising dollars and brand managers want to control their brand message locally. […]
According to a recent study from Forrester Research 43% of shoppers switch their retailer of choice after going online to research a particular product. And, they say, 70% of all consumers go online before going into a store to shop. This should put to rest any questions about the value of your retailers’ Internet sites […]