Being in the newspaper business can’t be that much fun today, they’re struggling to keep local advertising dollars coming their way, as printed newspaper readership keeps going down. Groupon is getting a lot of press as they were the first ones to break through with local group buying in a big way but newspapers can […]
Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in the coming year. It’s really easy this year to see that mobile will be an important part of what we do in […]
As you plan your marketing budgets for 2011 it’s important to look at the trends over the past few years and here’s a good chart from eMarketer that will help you see how consumers spend their time. This report would be much better if they separated TV and video into two categories, as it’s difficult […]
Next year is supposed to be the year of mobile marketing as the number of smartphones grows dramatically. Here’s a report from Chitika that indicates most sites aren’t ready just yet and that’s something you can take advantage of. We think that the explosion of mobile devices will most directly affect the way your local […]
Ad tracking is a wonderful tool for local advertisers. Occasionally we do it here, too. When you came to our site we placed a cookie on your computer, a very common practice done for a variety of reasons, you’ve got hundreds already. For the record, we have no idea who you are or where you […]
We’ve seen it coming for years but 2010 will go down as the first year ever that advertisers spent more money online than on newspapers in the U.S. I think the biggest reason this didn’t happen sooner is that it’s hard to spend that much money online. Consumers have been spending more and more time […]
Local advertising is being reinvented right before our eyes, as new and exciting marketing tools become available to us on a regular basis. Here’s an example of one, remarketing to consumers who have come to your dealer’s microsite or landing page. Because you just came to this site, we put a cookie in your computer […]
First of all, this study was done by Constant Contact, a company with a vested interest in providing email marketing to businesses large and small. That being said, it is still an interesting view of what your retailers are thinking. What’s interesting is to see how much importance small retailers are putting on all things […]
While newspaper advertising is still an important part of local advertising, it’s not what it used to be nor is it showing any signs of recovering. Here is a chart that shows how other media are doing compared to newspaper advertising in 2010. What this means to a marketer is that you can’t forget the […]
Local marketing continues to get better and more confusing as newspaper readership dwindles and mobile grows. What’s a marketer to do? We already know that Google local search has a tremendous ROI but what happens in the future as more consumers look for retailers from their phones? Here’s some reassuring predictions about local search and […]