It’s been awhile since I cared about broadband access for consumers from home because over a year ago it was reported that 50% of households had broadband access. It then just went out...Read More »
Internet Trends
Broadband Access at Home is a Non-issue
It’s been awhile since I cared about broadband access for consumers from home because over a year ago it was reported that 50% of households had broadband access. It then just went out...Read More »
Far Reaching Changes On How Marketing is Done
In light of all the changes brought about by the Internet for marketing and advertising and reading so much about how newspapers, radio, television and direct mail dollars are being shifted to...
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Worst May Be Over for Newspapers, Online Stronger Yet
According to a recent report from Borrell Associates the worst maybe over for newspapers as measured by percent of media share. It looks like from this chart newspapers will get back...Read More »
Growth of Online Video Sharing Site Usage is Astounding
A recent Pew Internet Report (.pdf) shows an astounding growth in the use of video sharing sites across all age brackets with the totals nearly doubling since 2006. Fully 62% of...Read More »
Newspapers Say Newspapers Still Work
The Newspaper Association of America just announced a new study that indicates newspapers are a great place for advertisers to spend their money. Here’s a chart that puts newspapers above all other mediums for consumers...Read More »
Time Spent Online Settles In At A Significant 12 Hours/Week
A recent article in Ad Age cites a Forrester Study tracking how much time consumers spend on media from 2004 to 2009 and discovered that the Internet usage growth is...Read More »
Social Networking and Business
Permission marketing guru Seth Godin spoke out recently on social networking and businesses interest in it. The video is linked here. Godin echo’s a sentiment I often tell those I connect with on LinkedIn: “This LinkedIn...
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Twitter's Not Ready for Advertisers
As advertising, especially local advertising, is being reinvented right before our eyes it’s fun to watch new things come into view and then either morph into something worthwhile or go away. Recently in a meeting...Read More »
Advertisers Moving Toward the Internet At a Stunning Rate
A recent report by Harris Interactive documents how advertisers are moving rapidly away from traditional media to to the Internet and Digital. This chart from the report is really showing a...Read More »
More Proof that Advertisers are Moving Dollars to the Internet
A recent report by Harris Interactive documents how advertisers are relying less on print advertising and more on Internet and Digital. This just reinforces our view that great brands that...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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