There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study...Read More »
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Today Brand Data Syndicates without Media Costs
There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study...Read More »
App or Browser? Browser Wins with Consumers for Shopping.
I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the...Read More »
The Internet of Things
When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us...Read More »
Online Will Outpace Print Spending in 2012, Finally.
We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think...Read More »
In-Store Use of Smartphones and Tablet Computers Needs a Solution
Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing. The Internet helps buyers and sellers meet on purpose,...Read More »
Digital is Now Officially Mainstream Advertising
Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about...Read More »
Internet or Newspaper? Search or Social? What Works Best for Local?
Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to...Read More »
Amazon’s Price Check App Changes Everything, Again
Amazon’s new Price Check app really changes the playing field for local retailers and therefore your brand marketing. The idea is that a consumer in a store, using their smartphone, scans the bar...Read More »
Tablet Computer Usage Increasing and What That Means
It’s going to be very interesting to watch the growth of tablet computer usage during the next several months as Amazon and others are coming out with cheaper, better and faster tablets...Read More »
Still Believe the Internet Isn’t Affecting Print?
It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound. A few graphs published in the last month illustrate a...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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