Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an...Read More »
Dealer Sites & Carts
Dealer Websites as Important as Brand Site
Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an...Read More »
Consumers Tire More Easily Online
How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information...Read More »
What Triggers an Online Search for a Product?
Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that...Read More »
Facebook Newsfeed Ads Work for Retailers
Here’s a very good report from Nanigans about the effectiveness of Facebook newsfeed ads for retailers. eMarketer.com produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are...Read More »
The Internet Makes Local Marketing Much More Challenging
The Internet has made and continues to make a big difference in the way consumers research and buy products. It’s always difficult to explain the magnitude of what is happening, especially on...Read More »
Where To Spend Your Digital Ad Dollars in 2013
Lots of discussion about moving ad dollars to digital and where to spend those dollars. Here’s a chart from eMarketer.com that predicts where the digital emphasis will be in the coming years. ...Read More »
Earned and Owned Media Merge on a Dealer’s Landing Page
Here is a very good article from FastCompany.com that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions...Read More »
Social Media Usage on the Rise for SMBs
Here’s a recent report from MarketingCharts.com that paints a good picture of where small businesses are today with their usage of social media and how according to Facebook the trend is up....Read More »
Internet Ad Spend Beats Print, Finally
I can’t believe it’s taken this long but we’re finally seeing advertising dollars follow consumers to the internet where print and internet ad spend will be equal in 2015. This chart appears at statista.com...Read More »
1 in 3 Google Searches Are About Local Information
Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer. This...Read More »
Feature
-
Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
-
Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
-
Here’s a Good Solution to Your Dealer Dis-Locator
-
Here’s How to Connect Consumers to Dealers via Microsites
-
Here’s Why It’s All About Moving to New Media
Follow Us!
By PDGACO payday loans