News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open.
Local Marketing Solutions Group CEO Al Croke and Chief Revenue Office Mike Mancini were excited to meet Simon T. Bailey, author of “Shift your Brilliance” at the opening ceremony of the Goodwill Industries International Summer Conference on Sunday.
Over the weekend our very own President of Content-on-Demand Brett Knobloch was making a difference volunteering with Habitat for Humanity of St. Joseph County, Indiana. Great work #givingback Brett!
Recent weeks have seen some of the largest service breakdowns and resulting PR disasters in recent memory. Everyone is aware of the United Airlines story: A flight leaving Chicago needs to free up some seats for another flight crew. After offering incentives to free up some seats, and still in need of more, they hold […]
Recent news of multiple store closings has sparked a hot discussion on whether retail as we know it is dead. – Payless Shoes to file Chapter 11 and close 400 – Macy’s to close 68 – J.C. Penny to close 140 – Sears to close 42 – Kmart to close 108 – The Limited […]
A recent dealer survey from Outdoor Power Equipment1 exposed some interesting facts about the current online presence of US Outdoor Power (i.e. lawn & garden equipment) dealers. The 2016 survey of more than 100 dealers revealed that 77% of dealers had a website. This was up dramatically from 2001 when only 48.7% had an online […]
Video continues to overtake the web with Facebook appearing to lead the way. With Cisco forecasting that 80% of all internet traffic will be video by 2019 it’s not hard to see that Facebook will be a major player. A few recent news items to drive home the point: Last week Facebook announced […]
It’s Decision Day across the United States. Billions of dollars and countless hours have been spent to get us to a decision. No matter what your politics, you have to admit it’s a tremendous undertaking. Those of us in channel marketing and marketing automation work for decisions too. For us every day is Decision Day. […]
Our video design team has issued their latest video revealing the compelling reasons to use video in your marketing mix. This brief video will also give you a sense of capabilities and how our clients use video. What do these clients know about video that you might not? Video increases engagement on your homepage. Studies […]
After launching a year ago and projecting service across two dozen states, Google announced it’s shutdown of Google Compare in the US (and UK) today…reaching a threshold of selling auto insurance in just four states. The reason? It wasn’t as successful as planned. Now while Google is known for experimenting across a wide range of […]