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Retailers beware – Showrooming 2.0 is upon us

June 23, 2014

New Amazon Fire phones go on sale this week, and are available for pre-order now.  Normally a new phone wouldn’t provoke a blog post, but the technologies in this one (I predict) will cause a cascade of new developments that raise the bar with the entire industry – and that is something to notice.  Check […]

Great example of social media promotion with your channel

June 10, 2014

I’m impressed with the latest social-media based promotions from Omni Hotels & Resorts.  (Full disclosure: Omni Hotels & Resorts is one of our clients).  The Father’s Day promotion sent today leverages the Throw Back Thursday idea that is popular on Facebook and asks fans to post their photo of Dad on Instagram, follow the Omni […]

What dealers do with your static marketing materials

May 19, 2014

Marketing professionals spend thousands of dollars to make their promotional materials look perfect.  Layout, type fonts, images, color — everything is scrutinized and painstakingly reviewed until it’s ready to represent the brand out in the public.   Imagine my surprise when I saw this hanging on my front door.  Notice the black marker redacting out […]

Your brand experience increasing involves software

February 11, 2014

Back in the last century, Bill Gates (paraphrasing here)said that we would know the Internet had finally arrived when we stopped talking about it.  I believe that day has arrived, as we think nothing of researching, buying, interacting, posting, checking in, etc. online.   It’s pervasive.  What we need to keep thinking about is how […]

Do you have Uber Control over your Advertising?

December 6, 2013

Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and unfortunately the in-bound callcenter, dealers and online customer service all feel the heat. Upset dealers and injury to the brand are likely the result if not corrected quickly. […]

Why are co-op programs lagging so far behind in offering digital options?

October 31, 2013

Any new idea must provide advantages to all parties in the ecosystem where it lives, or else it won’t be adopted. We saw this in the late 1990’s with a new idea: Digital Print.  It was a compelling idea, but printers didn’t want to decrease the volume on their offset presses.  Agencies said it was […]

National brands should control more, lead more, and make it easier for their channel partners to grow their local business

October 22, 2013

National brands should control more, lead more, and make it easier for their channel partners to grow their local business. Localized Online Marketing is what makes our marcom portal and integrated ad builder a unique solution to today’s new media outlets. The very definition of local advertising is changing as consumers quickly move from reading […]

How to talk about New Media options with your Channel Partners

August 27, 2013

  This is a tough one. On one hand, there may be small media markets where your dealers insist they are best reached by a small newspaper. Rural markets would be one example. While that may be true to some extent, those rural markets have also seen a tremendous growth in online usage, while all […]

Leverage Owned and Earned Media easily with your Channel

July 23, 2013

  Owned media is any published content controlled by a brand or channel partner; typically their website and Facebook site and other social media. Earned media exposure is the buzz created through interest generated by frequent updates, promotions, pass-along readership and is generated by users, customers and friends of the site. This is one of […]

Now Even Older People Choose Online Over Printed Newspapers for News

July 15, 2013

There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers.  The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print. A recent study now may be breaking down that last […]

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