Many manufacturer brands are following a “lesser of two evils” strategy when managing their dealer locators, or developing PPC landing pages for their dealers. On one hand, brands link directly to their dealers’ websites, and risk a poor experience that damages their brand. Classic examples of this are competitor brands showing up, competitor promotions […]
Read MoreAfter reading the news of three CMO’s being released last week I began to dig around for some research to give more context to the challenges faced by today’s CMO. This topic caught my attention when I read some global research by Accenture last year – and became the subject of a popular video blog we […]
Read MoreNew Amazon Fire phones go on sale this week, and are available for pre-order now. Normally a new phone wouldn’t provoke a blog post, but the technologies in this one (I predict) will cause a cascade of new developments that raise the bar with the entire industry – and that is something to notice. Check […]
Read MoreBack in the last century, Bill Gates (paraphrasing here)said that we would know the Internet had finally arrived when we stopped talking about it. I believe that day has arrived, as we think nothing of researching, buying, interacting, posting, checking in, etc. online. It’s pervasive. What we need to keep thinking about is how […]
Read MoreHow do you leverage owned and earned media for your channel partners? Find out in our video below from Brett Knobloch.
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