This is a tough one. On one hand, there may be small media markets where your dealers insist they are best reached by a small newspaper. Rural markets would be one example. While that may be true to some extent, those rural markets have also seen a tremendous growth in online usage, while all […]
Owned media is any published content controlled by a brand or channel partner; typically their website and Facebook site and other social media. Earned media exposure is the buzz created through interest generated by frequent updates, promotions, pass-along readership and is generated by users, customers and friends of the site. This is one of […]
There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers. The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print. A recent study now may be breaking down that last […]
The biggest challenge for those responsible for marketing organizations today is addressing the consumer transformation from traditional to online. That’s not just me saying that, a recent CMO survey by Accenture reported that. They surveyed over 400 senior marketing officers in 10 countries and found that 7 in 10 CMOs expect the marketing function to […]
Local advertising is changing in many ways and Borrell Associates has been tracking the way local retailers are spending their local advertising dollars and the move to spending on local promotions is very clear from this chart. You can download this chart here and from the Executive Summary you’ll read where Borrell Associates feels that […]
If you’re involved in local advertising you’re naturally interested in the viability of local newspapers. As consumers move online and away from the printed copies of newspapers, the papers built great internet sites for consumers. Unfortunately, the banner ad revenue never equaled the decline in print advertising so they went to the idea of paywalls […]
Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on eMarketer.com that shows that consumers shopping for a car are as likely to be influenced by […]
Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital at the expense of printed newspaper ads. This still understates the move from print to digital because so […]
JGSullivan has launched a new resource to help brand marketers improve their current Ad Builder programs. It’s called the Ad Builder Effectiveness Audit. Unlike an IRS audit, this one is fast, fun and useful. We’ve boiled down 17 years of Ad Builder experience across many industries into 29 questions across four key leverage points. Answer the […]
The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between a widget and an app, along comes another dramatic shift in technology. From an article on ReadWrite.com we […]