Brand Marketing clients that sell “considered purchase” products through sales channels (dealers, distributors, agents) often need lead nurturing to help increase preference, conversion, and average order size. JGSullivan has years of experience deploying these automated consumer conversations and we’ll be presenting some case studies and lessons learned at the Inbox Marketing Conference next week.
The case studies we’ll cover increased conversion to the brand, average order size, and decreased the sales cycle time. Another metric we’re tracking is “confidence in the buying process” which correlates positively to sales, recommendations and order size.
If we don’t see you there, we’ll be happy to hear about your challenges and discuss the benefits of lead nurturing, marketing automation and localized marketing anytime.