By John Sullivan JGSullivan Interactive USC’s Annual Survey by the Center for the Digital Future Finds Large Increases in the Use of Online Newspapers, which should mean something to local advertisers. The long list of highlights all point to the demise of the printed newspaper as a good place to put your local advertising dollars. […]
Before you share analytics reports with the entire management staff of your company, take time to think about which reports will actually matter to them.
By John Sullivan JGSullivan Interactive Borrell Associates just released a report predicting online sales spending by local companies to grow 6% in 2009. Not surprisingly the report finds that the small businesses are making the move to online out of necessity as during tough times they are searching for a more affordable way to advertise […]
By Brett Knobloch JGSullivan Interactive Today an Audit Bureau of Circulation (ABC) report cited the average sales of newspapers overall declined 7.1 percent between October and March compared to the same six-month period the previous year. Of the 557 U.S. newspapers reporting their Sunday numbers, average circulation fell 5.4% in the March […]
By John Sullivan JGSullivan Interactive Step by step Google is getting better at localizing the Internet for us and thereby doing a better job than the printed and Internet Yellow Pages at getting us around our town. Here’s a link to the Google Blog entry where you’ll learn that from now on if you search […]
On June 13, 2009, JGSullivan will be sending a team of people to participate in the 16th Annual Chicago Cares Serve-a-thon, where we will paint, clean, organize and build at one of 41 schools across Chicago.
By Brett Knobloch JGSullivan Interactive, Inc. Now we all know that economic cycles go up and down. Now we are in a down cycle hopefully on our way up. While painful, recessions do force organizations to rethink how their money is spent and prompts cost cutting and greater efficiency. “We’re all trying to do more […]
By John Sullivan JGSullivan Interactive, Inc. Finally, as printed newspaper readership is dwindling to the point where the newspapers themselves are going out of business and printed Yellow Page usage drops too, retailers are starting to look at the Internet as a better alternative…finally. In most durable goods businesses it’s now safe to say that […]
by John Sullivan JGSullivan Interactive, Inc. It’s amazing to watch lots of great brand names struggle with taking a consumer from their brand site to their dealer site and eventually into the store seamlessly. I don’t know if it’s worse to see dealer locators offering nothing more than a street address and link to a […]
by John Sullivan JGSullivan Interactive We ran a test with one of our clients where we were trying to track the effectiveness of a Google Local AdWord campaign. We tested in several different markets with different promotions and the results were much better than expected. Suffice it to say that a dollar spent on Google […]