Forrester estimates that by 2014, the web will be influencing $1.4 trillion worth of in-store sales, and accounting for 53% of total retail sales. There is no denying that e-commerce will continue to grow, but this new group of shoppers that retailers need to be focusing on are using mobile technology and the web to […]
The New York Times published an interesting article about Google Search and J.C. Penny on Sunday and it’s loaded with interesting tidbits of information. The article is about how J.C. Penny used a wide array of sites to link to their site thereby tricking Google into thinking the J.C. Penny site was worthy of being […]
This article highlights that the devil is in the details wtih new marketing distribtution channels. Don’t hop on the bandwagon of new technology without talking with experts who can guide you down the path of do’s and don’t’s or your ROI will suffer! By Cynthia Boris on February 10, 2011 Oops, I did it again, […]
This week’s release of the new Firefox browser’s Do Not Track feature might do something eventually, but for today, it’s just a checkbox you can flick on or off.
According to this article in SFGate, the city of San Francisco is trying to pass a law that stops printed Yellow Page directories from being dropped at your door without your permission. The reasoning is that printed Yellow Page directories are expensive for the city to haul away and unnecessary in the age of the […]
Hitwise reported that Google is still the overwhelming leader in online search with 69%+ share (Dec 2010) with a sample of 10 million US households. But more interesting — beyond the small changes in month-over-month market share — is the overall impact of search on our lives. Here is a brief video recapping some interesting […]
Local advertising continues to change at, if possible, an even faster pace than last year. We’ve read, written and heard a lot about the need for mobile sites as the younger generations rely on their phones more than their computers to access the Internet and to communicate with one another. Here’s a screenshot from a […]
Here is an interesting report about who has a Facebook fan page by category. For many local retailers a Facebook fan page has become their local web site and as a brand marketer, you have to worry about what they are saying on these pages about your brand. Because a Facebook fan page is so […]
I think it’s time we renamed local advertising. I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s display ad appears on the Chicago Tribune’s site to a consumer from Massachusetts, who previously visited the dealer’s site. […]
It’s not unusual for a pay-per-click advertising campaign to include thousands of keywords. But, the trick to making those keywords work best in your campaign is to divide them up into many small ad groups and write ad copy that it is specific to each ad group. PPC Campaign Tactics This chart, from a new […]