Where do you go when your current Ad Builder is failing to keep its promises? Those slick demos and promises have long faded and you know there must be a better way. You need a vendor that knows it’s not just about technology. Our four-pronged strategic approach ensures your Ad Builder is successful and is […]
Channel Program The Channel Program is a software platform connecting all players in an industry vertical. Built around the independent retailer, it links them to their manufacturers, buying groups, distributors, customers – anyone a dealer interacts with in conducting their business. Participants in the Channel Program can have a wide variety of tools for all […]
Content on Demand Content-on-Demand solutions protect your valuable brand assets while allowing your channel partners and salespeople to do what they do best: Sell. Frustrated by the lack of activity your current AdBuilder has created? Worried by how long it takes to get new ads and other materials into your current system? JGSullivan brings the […]
We’re getting close to a real test on whether newspapers can charge for online content to offset the revenue they are losing on their print editions. The New York Times, according to an article in the Wall Street Journal, is planning on charging for online content starting next month. The idea is that you will […]
Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in the coming year. It’s really easy this year to see that mobile will be an important part of what we do in […]
didn’t take long for the reports to come out that Google will launch a Groupon type service in the near future. Remember that Groupon turned down a $6 billion dollar offer to sell to Google just a few months ago. Now Google is testing Google Offers according to a report from Mashable. According to the […]
It didn’t take long for the reports to come out that Google will launch a Groupon type service in the near future. Remember that Groupon turned down a $6 billion dollar offer to sell to Google just a few months ago. Now Google is testing Google Offers according to a report from Mashable. According to […]
This is an important year for newspapers. First, take a look at these trend lines, remember that the Internet includes online versions of newspapers. While the Internet numbers jump around quite a bit, they do show an upward trend, the Newspaper category is in an undeniable steady decline. Where people get their news is important […]
There are lots of reasons to pick Google over Yahoo/Bing, the most important is that it has the highest consumer usage. And, you can see from this chart, most advertisers agree that Google is the first place to spend their money. The other challenge, besides limited ad budgets, is the overhead it takes to manage […]
We get asked a lot about whether to do local search campaigns on Google or Yahoo/Bing. The best answer is easy, use both. But the reality is, when you have limited resources and dollars, it’s more practical to use just one. And, the clear choice for one is… There are lots of […]