Local advertising is continually changing and mobile should be a big part of your plans going forward. Most often we think mobile is powerful because we envision consumers moving around a city looking for a dealer that sells your product. That certainly is one reason why mobile should be a part of your strategy. But, […]
We still get asked about what independent retailers think about digital advertising as opposed to traditional advertising. Here’s a chart from emarketer.com that helps us answer that question. The source of the survey was Constant Contact, they specialize in email marketing so we may take a little salt with the results. The research found that […]
Here is an interesting tidbit from Mashable.com It seems that Google is running newspaper ads like this in Canada. The message is that Google search works better than a newspaper ad. The irony is clear. The takeaway is that as much as we write about how local advertising is moving toward digital, the move […]
Showrooming is the word that describes consumers who use their smartphone, while they are in a store, to search the web for the product they are interested in and, often times, buying from an online retailer or another nearby store at a better price. If you’re a retailer, you naturally think this is a […]
Local advertising is changing so fast and so dramatically it’s hard to organize a strategy around the chaos. I think one way to step back and take a look at what is happening is to think about the different kinds of media we have today. Here’s a drawing from a very good article on Search […]
There are some very interesting statistics in this 2012 Research on the F100’s use of social media from Burson-Marsteller. For our clients in the Fortune 100 – benchmark where you are compared to your peers. For those aspiring to the F100, note how quickly usage has grown across and within specific platforms. Burson-Marsteller Global Social […]
Here’s another study that confirms what I think is obvious. If you want a digital ad to be more relevant simply make it more localized and the best way to do that is to collaborate with your local dealers. This chart is from an IAB study where they first of all learned that 70% of […]
Forrester Research has a new forecast out that covers all retail sales – delivering the news that 2015 will be a watershed year in retail. In 2015 more sales will be either Web Influenced & Web Only…versus Non-Web Influenced. The report is titled “US Cross-Channel Retail Forecast, 2011 – 2016“. For manufacturers and their local retailers who […]
Local marketing is changing as fast as consumers are searching for local information via their smartphones. This chart is an indication of how fast location based marketing should be growing in your budget. From an article on emarketer.com In February 2012, the Pew Internet & American Life Project found that 74% of smartphone owners and 46% of […]
We used to talk about advertising campaigns in terms of what would “ring the cash register.” Now retailers are looking at other ways to take an order, like via mobile and desktop computers. Here is an interesting study about what retailers are thinking about offering consumers in the future. From the article: Providing more flexible […]