When we think about local advertising Google search has a lot going for it. It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and adjust than a radio spot. Now we learn that the cost per click, year over year is going down, not up. What’s […]
Reading all of the dismal ad sales numbers for newspapers, watching as print sales numbers tumble and now even television ad revenue is being challenged by viewers going online, we need to continually rethink the way we advertise locally. Google local adword campaigns have always made sense because your ad dollars are directed to consumers […]
There is a very interesting study being referenced on emarketer.com about how consumers don’t necessarily trust the Internet, as compared to traditional media, when it comes to news information but they do trust the Internet to research product information, once they’ve decided they are in the market to buy something. Here’s what the research says […]
The shift in ad spending from traditional advertising to digital continues to grow according to data from a May 2012 survey of senior-level marketers and agency principals by business development company RSW/US . According to a blog on eMarketer.com Overall, digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of […]
I always thought that consumers would have a product or brand in mind when they started their search for coupons or special offers online, according to this study I was wrong. Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions,according to [pdf] a ShopAtHome.com analysis of […]
There are lots of reasons to connect your local print advertising to local digital landing pages. The biggest reason is that consumers want more information than what a newspaper ad or direct mail piece can give them and they are already inclined to go online for more information, so it makes sense to make […]
Most brand managers are interested in social marketing even though the actual value of social is still difficult to document. One of the missing metrics is how many social site visitors head for a local retailer to buy the product they saw on a social site. Well, here is a study that starts to […]
As print newspaper advertising continues its downward trend there are lots of questions about where to move those local advertising dollars. The simple answer is to go online but online is a big place. Here’s a good chart from the IAB that may help you think through what it means to go digital locally. The […]
Social media is still a work in progress and most marketers responsible for retail advertising are taking a wait and see attitude. Here is a chart from eMarketer.com that demonstrates how popular social is with moms. That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year […]
Mobile search is special for those of us involved with local advertising as we can target to consumers who are looking for our product and are in close proximity to one of our best stores. Target marketing doesn’t get much better than that. What makes it even more appealing is that Google owns the […]