JGSullivan Interactive, Inc., a leading provider of marketing solutions for major brands, today announced that it has become a part of the Google AdWords Authorized Resellers™ program. Google AdWordsä is an online advertising program designed to help firms of all sizes effectively advertise their products and services at exactly the time their customers are […]
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Here’s another report from Borell Associates that indicates the worst is over for newspapers as their revenue loss hits bottom in 2009 and stays at that level through 2014. Now what? At least we know our independent retailers will have an opportunity to advertise in their local newspaper as the complete collapse isn’t going to […]
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We’ve done a lot of work recently on ROI for Local Search and have come up with some of the best (and most honest) numbers for two different clients that I’ve ever seen in my 30 years of marketing. Well, I can’t share those numbers but I just read on Google’s Retail Blog one […]
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There are a lot of advantages for a brand to provide microsites for their dealers. In addition to controlling the brand message and insuring the most up-to-date information is available to consumers there is also the network effect. If you have to contact dealers individually to get your information on their site or on their […]
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As reported on Radioink.com This is a watershed report as small businesses use online more than traditional advertising for the first time ever. ———————— August 21, 2009: BIA’s Kelsey Group reports in a “Local Commerce Monitor” study that online/digital media penetration among small and medium-sized advertisers came in at 77 percent in August, up from […]
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Twitter just announced that as an option you can now share your location on a tweet-by-tweet basis. And, at www.twitterfall.com we can watch tweets by location. On a news front it would be interesting to watch tweets only coming from the scene of a major event. That might even trump cable news for learning about […]
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Here is a chart from the ASCI E-Business Report August 2009 It’s all about customer satisfaction with Search Engines and it tells us a couple of things about the future. We’ve seen several reports lately about how loyal Google consumers are to Google and how they are generally heavy users of search. This report tells […]
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Here’s another report, this time from The Kelsey Group that documents how local advertisers are adding to digital media as traditional advertising spending declines in the next several years. In this report they define digital as mobile, internet Yellow Pages, local search, online verticals and classifieds, voice search, e-mail marketing and digital revenues generated from […]
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Lots has been written lately about the need for newspapers to charge for online access just so they can offset the huge decline in subscriptions to their print editions. Big players like The New York Times have tried and failed in the past and only some like The Wall Street Journal have succeeded in charging […]
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Wow, this is an interesting report from Internet Retailer about the effectiveness of landing pages. If a consumer comes into an e-commerce site from a paid search ad they are 50% more likely to purchase than if they click on the organic results to get to the site. The reason they think is that […]
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