Previously we’ve reported on the number of videos that are being viewed each month online. Now we’re seeing how brand marketers are currently using videos online from a TurnHere Internet Video survey. It makes sense for brands to produce online videos as we’ve seen how much consumers like to watch videos online and video is […]
Read MoreConsumers are expecting to see more and better local information online every day. Here’s a very recent study that shows how car buyers are as influenced by what they see on a local dealer’s site as they are on what they find on the brand site. As a brand manager you should be very nervous […]
Read MoreWe always feel great when we get a testimonial from a client but to read a good one like this in a magazine article is even better, NHFA President Mike Spiller called HomeFurnishings.com the “biggest idea in the 100-year history of the NHFA.” You can read the entire article here. We’re really proud to be […]
Read MoreThere are a lot of advantages for a brand to provide microsites for their dealers. In addition to controlling the brand message and insuring the most up-to-date information is available to consumers there is also the network effect. If you have to contact dealers individually to get your information on their site or on their […]
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