If you’re involved with retail advertising and you’re spending most of your time, money and effort helping your dealers spend money on newspaper advertising you should rethink your strategy. Look at this chart from a blog post at Reflections of a Newsosaur. From the blog post: Thus, print sales in the first half of this […]
I’ve been watching for statistics on the effect social media has on product trials, here are the survey results recently published at MarketingCharts.com Retailers’ social media activities influence a significant proportion of fans to try new products and make unplanned purchases according to a September 2012 report from Ryan Partnership. Some 36% of US consumers surveyed […]
If you’re involved in retail advertising you have to be interested in how newspapers are doing. Not very well according to this chart from MarketingCharts.com Here is what the article reports, US newspaper advertising expenditures continue to decline, according to the latest figures from the Newspaper Association of America (NAA). In Q2, total expenditures stood at […]
Here’s a good image from the Gannett”s Online Marketing blog that reminds me of a subject we haven’t mentioned lately, retargeting or remarketing. The idea is that if a consumer comes to one of your dealer’s sites or landing page, Google can identify that consumer around the Internet and show a banner ad from the […]
This is an interesting graphic from the Newspaper Association of America that I came across while reading a blog post at ReflectionsofaNewsosaur.com First you can see how newspaper print sales have fallen from $9.8 billion in the first quarter of 2007 to $4.4 billion in the first quarter of 2012. Ouch! Secondly, preprinted inserts have […]
Local advertising is continually changing and mobile should be a big part of your plans going forward. Most often we think mobile is powerful because we envision consumers moving around a city looking for a dealer that sells your product. That certainly is one reason why mobile should be a part of your strategy. But, […]
We still get asked about what independent retailers think about digital advertising as opposed to traditional advertising. Here’s a chart from emarketer.com that helps us answer that question. The source of the survey was Constant Contact, they specialize in email marketing so we may take a little salt with the results. The research found that […]
Here is an interesting tidbit from Mashable.com It seems that Google is running newspaper ads like this in Canada. The message is that Google search works better than a newspaper ad. The irony is clear. The takeaway is that as much as we write about how local advertising is moving toward digital, the move […]
Showrooming is the word that describes consumers who use their smartphone, while they are in a store, to search the web for the product they are interested in and, often times, buying from an online retailer or another nearby store at a better price. If you’re a retailer, you naturally think this is a […]
Local advertising is changing so fast and so dramatically it’s hard to organize a strategy around the chaos. I think one way to step back and take a look at what is happening is to think about the different kinds of media we have today. Here’s a drawing from a very good article on Search […]