Another challenge for brand managers is coming to the forefront very quickly and it’s the plethora of tablet computers that are hitting the market. It’s not enough to worry about how consumers get your product information on desktop computers and smartphones, now you have to be thinking about tablet computers, too. Here’s an interesting study […]
I see a lot of research and I always remind myself to consider the source. Here’s some new research from the the Newspaper Association of America and it shows that newspapers are the primary medium for consumers checking advertising. The point they’re making is that when consumers are thinking of making a purchase they go […]
Here’s a chart from a recent report by American Express Open that shows the online marketing tactics used by small businesses. There is a lot to glean from this but one of the major changes from 2007 until recently is the increased usage of social sites by small businesses, growing from 11% to 35%. Talking […]
This month the earth shook in the yellow pages industry. This seems like old news as we’ve been talking about the dramatic decline in printed yellow page usage and the surge in online local search, but the fact that these two events occured in April 2011 is striking. April came in with a bang with the […]
With all of the attention lately about coupon sites, such as Groupon, it was interesting to see this study at MarketingCharts.com As we’ve seen in so many other studies, search engines are an important step consumers take on their way to purchasing a product. In this study they were trying to measure the value of […]
According to this recent study from Deloitte… What’s really interesting in this study is that once on a social site consumers are expecting to find product information and promotions. Reports like this confirm what we hear retailers telling us about how local advertising is changing. It’s not just about running newspaper ads anymore, they need […]
Local advertising is continuing to change as consumers find new ways to shop for products. Here’s a recent report that shows how consumers are using their phones to research products while they are in the store. This shows that since 2009 there has been a 78% growth in consumers using their phone to research products […]
Google local search is a great value to retailers. With Google, retailers only reach potential customers in their market, who are interested in buying what they have to sell, right now. And, a retailer only pays when a customer clicks on their ad. Wonderful, except it’s difficult to explain how this all works to […]
Here’s another in a long list of reports that demonstrates the move of ad dollars from traditional to new media. This prediction, like all others, shows ad dollars moving to the internet in the next few years. Over a 10% growth in internet spending by 2015. And, it also shows that most of the dollars […]
Local search advertising is a phenomenal value for local retailers and national brands who help local retailers. Local search ad dollars hit only the most interested consumers in markets where there is a good retailer. Once you decide to help your retailers spend their money (and yours) on local search, the question is which search […]