It’s been awhile since I’ve seen any research on how search engines are doing. When Bing first came out there was a lot written about how much market share they would take. As it turned out the answer is not much, Google is still getting over 60% of search traffic. This research chart reminds us […]
Here’s a graph from Forrester Research that should help you plan you marketing budget for next year. To put these numbers in perspective to today, Forrester tells us that by 2016 the $76.6 billion spent on Interactive is equal to what is spent on television advertising this year. Search and display make up the bulk […]
Here’s a report about the growth of e-readers and tablets in the U.S. Just when you thought you had everything figured out for local advertising in this digital age, another big change is on the horizon. E-readers and tablet computers continue to take hold with consumers and that will make a big difference over time. […]
Here’s a study from Ad Age that tells us why local newspapers will survive. The main reason that people subscribe to a local newspaper is to get local news. In most cities, no one else delivers local news like the newspaper. Newspapers generally put more reporters on the street than all other media outlets combined. […]
Here’s a recent study meant to compare CTRs for mobile ads across competing mobile operating systems. This is interesting beyond comparing operating systems. It shows an average CTR of .52% which is much better than the average .05% we generally attribute to online ads. There are several theories on why the rate is so much […]
So often we see brand managers willing to provide banner ad designs for their retailers or even co-op banner ad development and placement, while ignoring the landing page behind the banner ad or adword campaign. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. […]
There is a continuing shift in ad dollars to digital advertising at the expense of print budgets, as marketers track consumers shifting away from reading newspapers. In 2011 about 20% of ad spending will be for digital. Even though this chart indicates a rather dramatic shift in ad dollars from traditional print media to online […]
Just to add to the confusion in local marketing, Google+ will have pages for local dealers. In case you haven’t heard, Google+ is Google’s new competitor to Facebook. Google+ is in beta now and Google claims it will do what Facebook does plus, among other things, have the additional capability to segment your friends into […]
It’s intuitive that the more specific your offer, the better your results will be. On the Internet that translates into generating more landing pages to better address the specific needs of your potential customers. Here’s a report from Hubspot that confirms that logic. Here’s the way they summarize their research, Often times we get asked […]
Google is relentless in its efforts to control local marketing. Here’s a new beta program for their city pages that is only available in four cities nationwide ( Austin, New York, Portland and San Diego). Go to the Portland City Pages and you’ll see how Google is trying to put all of their local services […]