How best to advertise in local markets continues to change from mediums such as the old tried and true newspaper to options that weren’t even in existence a few short years ago, like mobile. Here’s an indication of how quickly ad dollars are moving to mobile. Mobile advertising is the current ultimate in reaching […]
It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound. A few graphs published in the last month illustrate a different story. The first is from a Lexington Institute article with the ominous title POSTAL TRENDWATCH Q3 2011 – USPS Looks To Congress […]
A few weeks ago we reported on the value of a good landing page when it comes to your ROI. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. And, you can’t learn much about a product from a banner ad or a Google […]
Here are the results of a study done by Folyo to try and determine how much it costs to design a basic homepage. They only asked 40 designers but it is still worth noting the results. They go on to try and measure the cost of a landing page and make this observation: The cost […]
The trend continues to be up for online ad spending as the first half of 2011 (H1) is up 23% over the first half of 2010. Here’s the breakdown by category. If this trend continues, as expected, 2011 will be a record year for online ad spending of $31.3 billion surpassing last years spending of […]
This week Amazon is expected to announce a new tablet computer for under $200. I can’t find a picture of it anywhere, but it is supposed to look like this Blackberry Playbook. It’s expected to be a 7 inch screen and will run Google’s Android software. It’s going to be a big hit this Christmas […]
Just when you thought you were keeping up with all the changes in local marketing, Facebook comes up with a new way for you to get the news and therefore a new place for advertisers to reach consumers. It’s called Facebook Editions and it basically acts as a Facebook site for a newspaper. The […]
We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and reported a 285% increase in effectiveness when testing this. Why? Consumers don’t experience as much “mental friction” when things […]
According to a report in SFappeal.com a Yellow Pages trade group is filing suit to stop the San Francisco law that requires Yellow Page directories to get consumers to opt-in before delivering the printed version of the Yellow Pages to their doorstep. The city passed the law, which goes into effect in nine months, because […]
Here’s another in a long line of studies documenting the shift and growth in local advertising from traditional media to digital media. This study was done by BIA/Kelsey and they report that, “SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the remaining 70 percent […]