Someone put out a graphic recently that demonstrates how confusing it is to deal with all the intricacies of planning and executing a social marketing campaign. Not to be outdone, BusinessInsider.com published this graphic on mobile marketing from Luma Partners You are certainly welcome to click this graphic to enlarge it but it won’t help you in the […]
The printing business has suffered enough in the last few years and didn’t need anymore bad news, but here are the revised shipments numbers from the Commerce Department as reported on Whattheythink.com You don’t have to study this chart (click to enlarge) to understand the overall message, printing isn’t what it used to be and […]
The Interactive Advertising Bureau (iab) just released a study about multi-screen users and has some good information about how consumers are distracted as they watch TV while they simultaneously surf the Internet on a second device. The real danger here is that television commercials become less effective as consumers tune out during breaks in the […]
Marketing today is in a constant state of change as we have to keep a watch on consumer behavior and the new technologies that have an impact on the way consumers shop. Here’s a chart from EdisonResearch.com that should remind us how much things have changed in the last few years. If you sell to […]
Just when you think you’ve modified your advertising and marketing strategy to adjust for all of the changes in technology and consumer behavior, something else comes along that could change everything, again. Well, Dish Network is dishing out a major disrupter to television advertising, it’s called Auto Hop. According to this article on NewYorkTimes.com Auto Hop […]
There is a lot of interest recently in whether or not advertisers will flock to Facebook in the coming years to make them worth their current market valuation. BIA/Kelsey thinks that advertisers will spend more on social in the coming years as they are referenced in a recent blog post at MarketingCharts.com US social media […]
Local marketing in the digital age is constantly changing for the better and simultaneously getting more confusing. What you thought was true yesterday may not be true today. As a case in point, there is a recent study out that shows that consumers use their tablet computer in the home 74% of the time. […]
Local advertising is changing from traditional media to digital, from offline to online. Well here is an interesting chart from BIA/Kelsey that shows a dramatic shift within the dramatic shift to online. The number of mobile searches is going to surpass the number of searches done from desktop computers by 2015 and keep rising from […]
I think most of us are way past the loss of value of the printed Yellow Pages, as many of our clients don’t even co-op them anymore. Consumers have simply moved online to find out information about local outlets for their favorite products. So I was really fascinated to read about how Green the printed […]
Social media should be a big part of your retail advertising strategy. When used in conjunction with your local retailers, it’s free and effective, that’s as good as it gets. Providing tools in your marcom portal for dealers to post your content on their Facebook page is a must. Once you have your Facebook execution […]