I just read a blog post from a respected voice in the print industry and I don’t know whether to laugh or cry. First of all, printers have it tough enough as more content is being published online so we don’t need so many brochures, magazine readership is going down, yellow pages are moving online […]
ComScore just released data for July 2009 showing that the largest recorded audience ever watched online videos, showing that 158 million U.S. Internet users watched videos during the month. That statistic alone is pretty stunning since there are only about 300 million people in the U.S. If 81% of total U.S. Internet audience viewed video […]
Here’s another report from Borell Associates that indicates the worst is over for newspapers as their revenue loss hits bottom in 2009 and stays at that level through 2014. Now what? At least we know our independent retailers will have an opportunity to advertise in their local newspaper as the complete collapse isn’t going to […]
As reported on Radioink.com This is a watershed report as small businesses use online more than traditional advertising for the first time ever. ———————— August 21, 2009: BIA’s Kelsey Group reports in a “Local Commerce Monitor” study that online/digital media penetration among small and medium-sized advertisers came in at 77 percent in August, up from […]
Here’s another report, this time from The Kelsey Group that documents how local advertisers are adding to digital media as traditional advertising spending declines in the next several years. In this report they define digital as mobile, internet Yellow Pages, local search, online verticals and classifieds, voice search, e-mail marketing and digital revenues generated from […]
Lots has been written lately about the need for newspapers to charge for online access just so they can offset the huge decline in subscriptions to their print editions. Big players like The New York Times have tried and failed in the past and only some like The Wall Street Journal have succeeded in charging […]
It’s been awhile since I cared about broadband access for consumers from home because over a year ago it was reported that 50% of households had broadband access. It then just went out of mind and we stopped worrying too much about the issue and built our sites for broadband. Well I inadvertently ran across […]
In light of all the changes brought about by the Internet for marketing and advertising and reading so much about how newspapers, radio, television and direct mail dollars are being shifted to the Internet I wondered how printers are doing. I quickly found sites that tell me they too are experiencing the exact same shifts […]
According to a recent report from Borrell Associates the worst maybe over for newspapers as measured by percent of media share. It looks like from this chart newspapers will get back to the not so great 2008 levels by 2014 so at least they’ve hit bottom. Borrell thinks that newspapers have now had the time […]
A recent Pew Internet Report (.pdf) shows an astounding growth in the use of video sharing sites across all age brackets with the totals nearly doubling since 2006. Fully 62% of all adult Internet users have watched a video on sites like YouTube.com. The most surprising statistic for me was how video sharing outpaced such […]