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Best Automotive Sites Sell Features and Benefits First

July 6, 2009

J.D. Power and Associates recently released their semi-annual study on automotive sites and found that the brand sites who recently changed to focus on lower funnel issues like “build a vehicle,” “get a quote” and “find a dealer” suffered in their evaluations by consumers. The study was done with consumers who were interested in buying […]

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Go Green, Go Online

June 29, 2009

I received a robo-call today from Best Buy. It stated that in order to use less paper and increase security that “The Reward Zone program is making some changes” beginning in October.  From the Reward Zone website: * Certificates will now be available online and members will be notified via email. To make sure you’re […]

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Take Advantage of the Increasing Interest in Coupons

June 26, 2009

Not surprisingly but online service coupons site visits are increasing at a significant rate. Here’s a link to comScores May report for the Top 50 U.S. Web Properties.  In there you’ll find this chart which indicates a 19% increase to Services – Coupons during May.  The largest increase in any category. It makes sense that […]

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Another One Stops Using the Yellow Pages

June 24, 2009

Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers.  That makes two that I know of since January.  It’s not that the print yellow pages don’t have any readers.  They still do, but it’s less and less each day. Yellow page spending continues to go down […]

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It's not the recession, local advertising is really changing.

June 19, 2009

As a former advertising agency person I understand how recessions really have an impact on an advertising business as advertising budgets dry up no matter how much we argued that a recession is the best time to advertise. What’s different about this recession is that it is masking a major shift in the way advertising […]

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39% Drop in Direct Mail

May 27, 2009

Borrell Associates has a new report out predicting the end to another tried and true tool for advertisers.  After correctly predicting the decline in Yellow Pages and then newspapers it’s direct mail this time, they’re predicting a 39% drop in direct mail spending over the next five years. As they point out in their report […]

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Words per Search Increasing

May 21, 2009

There are some interesting statistics coming out about how the use of search engines is changing.Here’s a chart that shows that the number of words per search is increasing. So often when we look at search statistics we think of one person searching for one word.  In reality consumers are refining their searches as they […]

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Bad Economy Adds to Newspaper Woes

May 19, 2009

JGSullivan Interactive   Recently GM and Chrysler announced terminations of 1,100 and 789 dealerships respectively.They had been trying to reduce their number of dealerships more gradually for years given that domestic auto market share has dropped in recent years from 60% to 40%.The toll on the local economies from this rapid reduction will be significant […]

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Consumer Search Queries Longer, More Relevant

May 18, 2009

In a tight economy, it’s important to use your advertising dollars wisely. If your business is already placing paid ads online, you’re headed in the right direction, but you’ll get there a lot faster if you target the search queries that your potential customers are likely to use.

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Usability Analysis Has High ROI

May 15, 2009

Many companies hesitate to spend their interactive marketing budget on usability analysis projects. What these companies don’t know is that website changes and redesigns after a usability analysis have very high ROI. Many business users underestimate the power of usability projects, but usability analysis improves completed transactions, customer satisfaction, and brand loyalty.

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