J.D. Power and Associates recently released their semi-annual study on automotive sites and found that the brand sites who recently changed to focus on lower funnel issues like “build a vehicle,” “get a quote” and “find a dealer” suffered in their evaluations by consumers. The study was done with consumers who were interested in buying […]
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I received a robo-call today from Best Buy. It stated that in order to use less paper and increase security that “The Reward Zone program is making some changes” beginning in October. From the Reward Zone website: * Certificates will now be available online and members will be notified via email. To make sure you’re […]
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Not surprisingly but online service coupons site visits are increasing at a significant rate. Here’s a link to comScores May report for the Top 50 U.S. Web Properties. In there you’ll find this chart which indicates a 19% increase to Services – Coupons during May. The largest increase in any category. It makes sense that […]
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Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers. That makes two that I know of since January. It’s not that the print yellow pages don’t have any readers. They still do, but it’s less and less each day. Yellow page spending continues to go down […]
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As a former advertising agency person I understand how recessions really have an impact on an advertising business as advertising budgets dry up no matter how much we argued that a recession is the best time to advertise. What’s different about this recession is that it is masking a major shift in the way advertising […]
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Borrell Associates has a new report out predicting the end to another tried and true tool for advertisers. After correctly predicting the decline in Yellow Pages and then newspapers it’s direct mail this time, they’re predicting a 39% drop in direct mail spending over the next five years. As they point out in their report […]
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There are some interesting statistics coming out about how the use of search engines is changing.Here’s a chart that shows that the number of words per search is increasing. So often when we look at search statistics we think of one person searching for one word. In reality consumers are refining their searches as they […]
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JGSullivan Interactive Recently GM and Chrysler announced terminations of 1,100 and 789 dealerships respectively.They had been trying to reduce their number of dealerships more gradually for years given that domestic auto market share has dropped in recent years from 60% to 40%.The toll on the local economies from this rapid reduction will be significant […]
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In a tight economy, it’s important to use your advertising dollars wisely. If your business is already placing paid ads online, you’re headed in the right direction, but you’ll get there a lot faster if you target the search queries that your potential customers are likely to use.
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Many companies hesitate to spend their interactive marketing budget on usability analysis projects. What these companies don’t know is that website changes and redesigns after a usability analysis have very high ROI. Many business users underestimate the power of usability projects, but usability analysis improves completed transactions, customer satisfaction, and brand loyalty.
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