It’s still a tough market out here for local and national advertising spending but it’s clear that local online advertising is going to take dollars away from traditional advertising in the coming years. Here’s how eMarketer sees things evolving. It looks like local traditional advertising will decline each year while local online spending will start […]
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One of the biggest changes for the internet since we all got interested in it in 1995 or so is that it filters information for your geographic location. While we’ve seen how Google allows advertisers to buy adwords based on the geographic location of the searcher, they now are allowing the organic search results to […]
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The Custom Publishing Council (CPC) announced an official name change last week. It will now be known as the Custom Content Council (CCC). Formed in 1999 to represent custom publishers and content creators — anyone buying a luxury auto lately has seen their work. A slick 4-color magazine with articles about road trips, new technology […]
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I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social […]
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Here’s a great post by Ivan Todorov & Ken Martin from Blitz The post is so well thought out that I don’t want to summarize it here and instead encourage you to read it yourself. I’ll only say that it’s all about how savvy CMOs this year will use digital platforms to make their brands […]
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As a marketer you have a lot on your plate already and I know it’s difficult to just manage business in this economic environment without having to worry about the way local advertising is changing. Well, here’s another sign that doing business the way you’ve always have done business just won’t work anymore. Facebook for […]
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Last month Intel unveiled a digital signage concept that will open up new digital opportunities at retail and ultimately change the face of point of sale signage. You wouldn’t know it from the cheesy, low-budget announcement video from Intel, but this will be big. This POS concept has a small camera that processes male/female, height […]
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The Wall Street Journal is about to launch a New York City Metro section to fill a need for local news and pull advertising dollars away from other NYC papers. As the New York Times has dedicated more ink to national news this left an opening. The fledgling New York Sun covered local news well, […]
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According to a recent report from comScore, social network sites continued to grow in 2009. Other findings from the report give marketers even more reason to consider social sites for local advertising. With numbers like these it’s no wonder that McDonald’s has developed local fan pages in Facebook so local stores can promote their own […]
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Here’s a study from Shes Connected that relates to online newspapers and local advertising. They asked women how comfortable they would be with different ways for social networking sites to make money. Not unlike the revenue model question newspapers are asking their readers for online newspapers. Display advertising is the big winner with 62% very […]
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