Social media should be a big part of your retail advertising strategy. When used in conjunction with your local retailers, it’s free and effective, that’s as good as it gets. Providing tools in your marcom portal for dealers to post your content on their Facebook page is a must. Once you have your Facebook execution […]
If you’re responsible for a brand where your dealers have defined markets, Google Adwords has just made your life a lot better. Google Adword campaigns can now be restricted to appear in specific zip codes, to match the exclusive markets you’ve given to your dealers. Above is a screen shot from Google’s blog entry explaining […]
Here is a study that asked over 300 digital marketers what they think of the information they have at their disposal to measure the effectiveness of their digital marketing efforts. Overall, this research tells us that these marketers believe that digital marketing will work, they just can’t prove it or improve it. So, if professional […]
Near the one year anniversary of The New York Times paywall implementation, The Times has announced they will continue the paywall and limit the number of free articles to 10 from the previous level of 20 per month. This sounds like good news for The New York Times and may be good news for other papers. […]
There are some inklings in the newspaper business that Q1 2012 ad revenue for some newspapers may increase over Q1 2011. I get this information from the Reflections of a Newsosaur blog where he also published this chart. This chart certainly prints a horrible picture since 2006 and even the rumor of a good Q1 […]
As much as the Internet has changed advertising and marketing these last 15 years or so, sooner or later the technology had to become a commodity and the message, not the medium, had to move back to the forefront. Maybe we’ve hit that point. This came to mind because of an article I was reading […]
We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think the only surprise here is that it took so long for this to happen. Consumers have been spending far more time online gathering […]
Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it was just five years ago. Way back in 2006 quarterly revenue from the entire US newspaper industry peaked at $14Billion, while […]
Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to newspaper as a source for local business information – other than restaurants, bars, and clubs. Right away we see that the Internet (47%) is more popular for consumers […]
There continues to be a disconnect, as a percentage, between where consumers spend their media time and where advertisers spend their media dollars. Not everyone is convinced that this should be a one for one comparison, as time spent doesn’t necessarily mean value to an advertiser. That being said, I’m stilled amazed at how much […]