Mobile

The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between...
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We track a lot of studies about how consumers are moving away from traditional media to digital but every so often we are reminded that this isn’t an either or decision, print is still important. This...
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Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it.  It’s from an article on businessinsider.com                           The Closer Users Are...
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Showrooming  is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve.  It’s when a consumer with a smartphone is in a retail store and they use...
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Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that...
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The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on eMarketer.com....
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Here’s a very good report  from Nanigans about the effectiveness of Facebook newsfeed ads for retailers.  eMarketer.com produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are...
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The Internet has made and continues to make a big difference in the way consumers research and buy products.  It’s always difficult to explain the magnitude of what is happening, especially on...
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Here’s another indication that marketers are reacting to consumer behavior by lowering their use of traditional media in 2013.   This information is from an article on MarketingCharts.com: Nearly 1 in 3 marketers plan...
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Really, I don’t think it is too surprising that consumers value catalogs more than social media for shopping information whether they eventually buy in-store or online.  It’s comparing apples to oranges....
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