Mobile

The PC is Dead?

April 8, 2013
The PC is Dead?

The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between...
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Traditional Media and Millennials

March 22, 2013
Traditional Media and Millennials

We track a lot of studies about how consumers are moving away from traditional media to digital but every so often we are reminded that this isn’t an either or decision, print is still important. This...
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The Closer They Are the More They Look

March 11, 2013
The Closer They Are the More They Look

Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it.  It’s from an article on businessinsider.com                           The Closer Users Are...
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Showrooming is a Tough Problem for Retailers to Solve

March 5, 2013
Showrooming is a Tough Problem for Retailers to Solve

Showrooming  is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve.  It’s when a consumer with a smartphone is in a retail store and they use...
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What Triggers an Online Search for a Product?

February 27, 2013
What Triggers an Online Search for a Product?

Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that...
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Traditional Media Ad Spend Continues to Decrease

February 20, 2013
Traditional Media Ad Spend Continues to Decrease

The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on eMarketer.com....
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Facebook Newsfeed Ads Work for Retailers

February 13, 2013
Facebook Newsfeed Ads Work for Retailers

Here’s a very good report  from Nanigans about the effectiveness of Facebook newsfeed ads for retailers.  eMarketer.com produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are...
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The Internet Makes Local Marketing Much More Challenging

February 12, 2013
The Internet Makes Local Marketing Much More Challenging

The Internet has made and continues to make a big difference in the way consumers research and buy products.  It’s always difficult to explain the magnitude of what is happening, especially on...
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Marketers Lowering Traditional Media Ad Spend

February 5, 2013
Marketers Lowering Traditional Media Ad Spend

Here’s another indication that marketers are reacting to consumer behavior by lowering their use of traditional media in 2013.   This information is from an article on MarketingCharts.com: Nearly 1 in 3 marketers plan...
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Catalogs Have More Influence on Shoppers Than Social Sites

January 17, 2013
Catalogs Have More Influence on Shoppers Than Social Sites

Really, I don’t think it is too surprising that consumers value catalogs more than social media for shopping information whether they eventually buy in-store or online.  It’s comparing apples to oranges....
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