Here’s nother in a long list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store. This one...Read More »
Mobile
In-Store Shopping with a Mobile Device Leaves Salespeople on the Shelf
Here’s nother in a long list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store. This one...Read More »
Luxury Buyers Don’t “Like” Social Media for Shopping That Much
The entire marketing community is promoting the value of social media to brands and retailers as a way to inexpensively communicate with consumers. Consumers are spending a lot of...Read More »
App or Browser? Browser Wins with Consumers for Shopping.
I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the...Read More »
Here’s Some Good Advice from Commercial Printers
We’re deeply involved with the changes taking place in local advertising and one place we monitor for the depth of that change is commercial printing. Whattheythink.com is a great source for our information about the...Read More »
“Showrooming” Isn’t Going to be Easy to Solve.
“Showrooming” is a new phrase recently used by the Wall Street Journal in an article discussing what Target is attempting to do to solve the problem. Showrooming is meant to describe the...Read More »
The Internet of Things
When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us...Read More »
Yes, Facebook is Free to Your Retailers and it Works.
Here’s a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it. Now, if you’re in...Read More »
In-Store Use of Smartphones and Tablet Computers Needs a Solution
Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing. The Internet helps buyers and sellers meet on purpose,...Read More »
Projections for 2012 Marketing Spending, No Surprises Here.
It’s always interesting to see what a large group of marketers are projecting for how they will spend their money in the coming year. Here’s a report from RSW/US that gives us...Read More »
Tablet Computers Will Change Retail Advertising, Sooner Rather Than Later.
This is a fascinating study about how tablet computers and smartphones are being considered by retailers for in-store use. We’ve written here about the rapid acceptance of tablet computers by...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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