Here’s nother in a long list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store. This one...Read More »
Here’s nother in a long list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store. This one...
The entire marketing community is promoting the value of social media to brands and retailers as a way to inexpensively communicate with consumers. Consumers are spending a lot of...
I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the...
We’re deeply involved with the changes taking place in local advertising and one place we monitor for the depth of that change is commercial printing. Whattheythink.com is a great source for our information about the...
“Showrooming” is a new phrase recently used by the Wall Street Journal in an article discussing what Target is attempting to do to solve the problem. Showrooming is meant to describe the...
When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us...
Here’s a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it. Now, if you’re in...
Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing. The Internet helps buyers and sellers meet on purpose,...
It’s always interesting to see what a large group of marketers are projecting for how they will spend their money in the coming year. Here’s a report from RSW/US that gives us...
This is a fascinating study about how tablet computers and smartphones are being considered by retailers for in-store use. We’ve written here about the rapid acceptance of tablet computers by...
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