Dealer Sites & Carts

I don’t have to stare at the media spending reports too long before a striking conclusion hits me.  Traditional (i.e expensive) media down; online media (not expensive) up.  What will retailers...
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It’s one of the hardest things to get.  Manufacturers create strategies to generate it.  Software and services are designed to elicit it.  Anyone in channel management lives and dies by it.  What is it? It’s a...
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Porsche does a great job of moving a potential customer from the brand site to the local dealer site so that a consumer isn’t even tempted to think about another car. Instead of  the dealer locator...
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There are still lots of things on the Internet that just don’t make sense from a marketing perspective. One such common practice is for an independent dealer to link back to...
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We’ve all been to great brand sites where you can learn a lot about a product’s features and benefits. But then what happens? It seems that at many major brand sites whoever...
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With all of the improvements in technology, where our ability to target  into more precise and more precise physical localities, are we about to dramatically eliminate the need for national advertising or at...
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This White Paper will show you how savvy manufacturers are using the Web to shift the balance of power in their favor, and create a win-win scenario with their best retail partners.Read More »

By John Sullivan JGSullivan Interactive, Inc. Finally, as printed newspaper readership is dwindling to the point where the newspapers themselves are going out of business and printed Yellow Page usage drops too, retailers are...
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by John Sullivan JGSullivan Interactive, Inc. It’s amazing to watch lots of great brand names struggle with taking a consumer from their brand site to their dealer site and eventually into the store seamlessly. I...
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by John Sullivan JGSullivan Interactive, Inc. Did you realize that Google feeds AdWords based on the physical location of the searcher? So, instead of buying AdWords on a national basis you can localize your...
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