As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale. And, most often the first step should be to...Read More »
Dealer Sites & Carts
Solution to Dealer Dis-locators
As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale. And, most often the first step should be to...Read More »
Newspaper Ads Vs. Online Ads for Bargain Hunters
Here’s a new report from Harris Interactive that tells us where consumers look for ads when they’re bargain hunting. Overall, newspapers and magazine advertisements are the favorites with online advertisements coming in...Read More »
The New York Times Announces its Online Fee Strategy for 2011
A recent article in The New York Times explains how they are going to begin charging for consumers to have access to their online edition in 2011. They didn’t...Read More »
Why Consumers Want to Be Your Friend
Marketing Sherpa recently released a survey about why consumers friend or follow companies on social sites. The good news is that the most popular reason is the same as it is for why...Read More »
Online Video Watching Continues to Rise
According to a new report from comScore almost 31 billion videos were viewed in November of 2009 and Google properties far outdistanced everyone. Some other key points from the study are: The takeaway for...Read More »
All Advertising is Local as Push2TV Adds to Location Based Advertising
At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you...Read More »
Dealer Microsites Become Local Advertising Network for Brand Managers
As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers...Read More »
Dealer Locators Put Consumers in a Circle of Confusion
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services...Read More »
Ad Builders Add Digital Outputs to Reach More Consumers Online
We’ve been building ad builders for major brand companies since 1997 and we’re now finally seeing RFPs that are asking for the ad builders to do more than just build...Read More »
Brands Are Getting Better at Connecting Customers to Local Dealer Info Online
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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