The entire marketing community is promoting the value of social media to brands and retailers as a way to inexpensively communicate with consumers. Consumers are spending a lot of time on Facebook, the pages are free, so it all adds up to a great ROI. But, we still have a long way to […]
I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the digital. Or, like some of our clients, are really into digital. Well, here’s a reason to add mobile landing pages to the list of projects […]
We’re deeply involved with the changes taking place in local advertising and one place we monitor for the depth of that change is commercial printing. Whattheythink.com is a great source for our information about the printing industry and they recently published this chart. It’s easy to see the downturn in the industry over the last several years […]
“Showrooming” is a new phrase recently used by the Wall Street Journal in an article discussing what Target is attempting to do to solve the problem. Showrooming is meant to describe the use of smartphones and tablet computers by consumers while in a store to buy the product they are interested in online, for a […]
When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us and other things via the Internet. Just imagine if your car told you about a fuse about to blow; […]
Here’s a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it. Now, if you’re in the agency business this is a bad story because P&G is talking about laying off people who are working on paid media. However, if you’re […]
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers […]
Here’s an interesting report from eMarketer that gives us a rough idea of what to expect in paid search campaigns for clickthrough rates and average cost per click. And, further broken down between Google and Yahoo/Bing. The first thing that jumps out is how much more effective Google is as compared to Yahoo/Bing. Just look […]
There’s a study from Market Authority about Yellow Pages that is getting some attention on the blogs this week. They claim from doing a phone survey of 15,000 people that the printed Yellow Pages are the single source for local lookup by 33% of consumers in metro areas and by 49% in rural areas. It […]
We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think the only surprise here is that it took so long for this to happen. Consumers have been spending far more time online gathering […]