It’s just another sign of the times. The good news is that while they have stopped printing, the Encyclopedia of Britannica is still available online and they even have phone apps to access their digital content. At their peak in 1990 they sold over 120,000 editions. They’ve only sold 8,000 of the 2010 edition. It […]
According to a report from eMarketer, marketers plan on spending more of their budgets on video and mobile in the coming year. Almost half (49%) of US marketers surveyed by ValueClick planned to boost video ad spending, and 65% noted increases to their mobile budgets for 2012. These two channels also saw the smallest number of […]
There are some inklings in the newspaper business that Q1 2012 ad revenue for some newspapers may increase over Q1 2011. I get this information from the Reflections of a Newsosaur blog where he also published this chart. This chart certainly prints a horrible picture since 2006 and even the rumor of a good Q1 […]
I always enjoy reading reports about the future of local online advertising and how much it’s predicted to grow into the future. Here’s a real bonus in that it’s a single chart from eMarketer.com that compares the projected growth rate from three of the biggest researchers in the industry. Borrell and BIA/Kelsey are focused on […]
Consumers shop much differently today than they did even three years ago and here is a chart that demonstrates the changing use of mobile phones in the shopping process. Some brands are paying attention to this change in behavior and are offering a mobile friendly brand site and mobile apps to enhance the shopping process […]
What an advertising world we live in. Twitter and Facebook are awash in consumers spreading the word about local news, sports, products and themselves for free. Printed newspapers are consistently losing readership, subscriptions and ad revenue, so now newspapers must charge for their online content. Several days ago Gannett Publishing announced that they will start […]
There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study that documents this move. This shows an increase (red plus blue bars) in paid digital media and earned/owned media at the expense […]
As much as the Internet has changed advertising and marketing these last 15 years or so, sooner or later the technology had to become a commodity and the message, not the medium, had to move back to the forefront. Maybe we’ve hit that point. This came to mind because of an article I was reading […]
Everybody wants to know what the next big thing online is going to be. Not so much so they can invest in the company but rather so they can be way cool. So, while most of you have already heard about Pinterest.com, I just want to go on record to say that this could really […]
Here’s nother in a long list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store. This one is from JWire. This chart highlights the next challenge retailers are facing because of the power of the Internet. It used to be retailers worried about […]