Distributed marketing sounds simple in theory. Corporate builds the strategy. Local teams execute. Everyone grows. In reality, it rarely works that cleanly. As organizations expand across dealers, franchisees, agents, or partner networks, marketing becomes fragmented. Brand standards unintentionally drift, Co-op funds get misused or lost, Campaigns launch without a consistent voice, and reporting becomes unreliable. […]
If you ask small business owners what worries them most about AI, the answer usually isn’t technical. Instead, AI for small businesses raises real concerns about people, trust, and risk. Common concerns include: Replacing trusted employees Making customer interactions feel cold or automated Creating mistakes they don’t have time to clean up By comparison, unlike […]
Artificial intelligence is everywhere right now-but for most small businesses, the conversation has gotten noisy and confusing. You don’t need flashy tools, experimental platforms, or a complete overhaul of how your business runs. What actually matters is using AI to reduce friction in the systems you already have. That’s where real gains happen. The AI […]
AI can be incredibly helpful for small businesses, but it can also become frustrating when expectations don’t match reality. Most problems with AI don’t come from bad tools. They come from how AI is approached. Understanding these common mistakes can help small businesses avoid wasted time, unnecessary complexity, and disappointment. If you’re still getting oriented, our […]
Small businesses often assume AI is something only large companies can afford or manage. In reality, many small businesses are already using AI-often without realizing it-to save time, improve consistency, and reduce manual work. The key isn’t complexity. Instead, it’s about applying AI where it makes everyday work easier. If you’re still getting oriented, our […]
AI is everywhere, but for many small businesses it feels confusing, overwhelming, or overhyped. This article breaks down what AI actually is, what it isn’t, and where it realistically helps—without big budgets, technical jargon, or unrealistic promises. If you’re not sure where to start, this guide offers clarity, not complexity.
It’s been interesting to watch how some businesses re-emerged from the lock down in China which preceded the US by a few months. Companies like Nike and Lululemon shut down all retail outlets during the lock down, and promoted online sales heavily. This strategy paid of nicely for Nike as its online sales surged by […]
I’ve been pretty impressed by the ingenuity and resourcefulness of local businesses during this time of isolation and social distancing. It can’t be easy, but these businesses have been able to keep moving forward and improving their prospects while all of us wait for a time when we can be more normal.
It’s getting close to the zero hour for Google+ as a social network. As of August 31st, 2019 it will cease to exist. Although Google announced the shut down last October, I’m a bit surprised that more people aren’t aware of it. This lack of awareness likely goes hand in hand with the statistic I […]
We’ve chronicled the demise of some traditional print media for years now, here, here, and here. We’ve noticed along with the rest of you about the shift to online and away from traditional yellow pages, newspapers, magazines and more. So it was with great interest when we heard that Facebook was investing $3 Million dollars […]