There is a gold mine of value in owned media because you can promote your brand and your local dealers without having to spend any money on publication costs. There is a very good article on Search Engine Land that helps define owned media. In their view, there are three kinds of media in modern marketing: Paid Media is […]
A lot has been written about the movement of ad dollars from printed newspapers to newer digital formats. For the most part ads are still intrusive, you’re watching television or reading a newspaper and your train of thought is interrupted by an ad about something you may or not be in need of. So, it’s important […]
Here’s another prediction about how the Internet will grow in the future as an advertising medium at the expense of traditional advertising. While the research cited here comes from eMarketer the article is from Ad Age with this comment about advertising five years from now, Once again the ad business will be growing. But a new media […]
There aren’t too many things in this world that get better and cheaper at the same time but that might be the case for paid search according to an article on Marketing Charts. It’s interesting to see that compared to Q3 in 2011, the number of search impressions and clicks have grown at a healthy rate […]
According to this study, SMBs will be paying more attention to and spending more money on mobile advertising in the coming year. While 27% isn’t a huge percentage nor do I believe that the dollars moving to mobile are substantial it is at least the beginning of what should be a significant trend over time, simply because […]
Here is some good news for brand marketing managers who are working with limited budgets and have a plethora of options to spend money and time on. According to this study mobile consumers prefer to use a mobile website over an app when using their phone to shop. With this chart you can […]
Here is an interesting article from the The Wall Street Journal that compares the cost and market for mobile ads. This chart shows that mobile ads are quite a bargain yet advertisers haven’t put much of their budgets into mobile, according to the article: This year, research firm eMarketer Inc. projects less than 2% of […]
There have been a lot of reports lately about the demise of traditional local advertising mediums, especially print newspaper. Here’s a report on where ad dollars are moving to within digital advertising. Search continues to be the leading digital ad spending format, although its share will begin to drop this year as the shares of […]
There are so many stories and charts about the dramatic decline in newspaper ad revenue recently that I really hope this is the last one I see for awhile. This chart is from BusinessInsider.com with this comment, Over the past decade, lots of big newspaper companies have gone bust. But when you take a look at […]
There is an article on eMarketer.com that must be meant to shock us, and it does. According to this report, grocery store executives expect to abandon print advertising at a devastating rate in the next five years and move their efforts to social/internet marketing. I can’t think of an industry that has relied on print […]