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by John Sullivan JGSullivan Interactive, Inc. One of the biggest problems with brand sites today is that they leave the consumer to fend for themselves to find the right local dealer or worse yet send the consumer to the dealer’s website that is often times loaded with competitive information. It’s like putting a poster for […]
by John Sullivan JGSullivan Interactive, Inc. John Deere does it the right way! Brand managers want to sell online because they have a very interested consumer on their site often times ready to buy right now. Send them to the store and you risk losing the sale to a salesman getting a spiff. Sell directly […]
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