Winning the last three feet at retail has always been a difficult challenge for marketers. Things maybe getting more exciting according to this report from BabyCenter. This shows some dramatic growth from last year to this year in the percentage of mothers who use their smartphone or tablet while shopping, and how they use it. […]
Things are already bad enough at your local newspaper’s office with subscriptions continuing to fall and the print ad revenue falling right along with it. Now from a blog post at Newsosaur, we see that newspapers aren’t keeping up with the growth in digital advertising. All along the idea has been that local newspapers […]
Here’s are some interesting survey results from a recent eMarketer.com blog post. For years coupons were the exclusive property of the print world and old habits are hard to change. Now, according to this research, it takes combining mail, magazines and newspaper coupons to come up with a percentage of consumers who prefer something else over […]
If you’re responsible for a brand where your dealers have defined markets, Google Adwords has just made your life a lot better. Google Adword campaigns can now be restricted to appear in specific zip codes, to match the exclusive markets you’ve given to your dealers. Above is a screen shot from Google’s blog entry explaining […]
Advertising is in the middle of a huge evolution/revolution. Traditional advertising expenditures are taking a hit as marketers move to digital, this according to an article on eMarketer.com: According to a February report from the Society of Digital Agencies (SoDA), digital marketers worldwide are investing a greater portion of their total marketing budget online this year, which […]
As a company that is very interested in local marketing automation, we keep an eye out for information that indicates where things are heading. We especially watch newspapers because traditionally local retailers have relied on the printed newspaper as their main tool for local advertising. As the the internet has grown, we’ve been watching newspapers […]
Here is a study that asked over 300 digital marketers what they think of the information they have at their disposal to measure the effectiveness of their digital marketing efforts. Overall, this research tells us that these marketers believe that digital marketing will work, they just can’t prove it or improve it. So, if professional […]
Local advertising spending will grow, according to local advertising research firm BIA/Kelsey, from $136.2 billion this year to $151.3 billion by the end of 2016. Most of that growth will come from local digital advertising as traditional local advertising will remain flat. The article further adds, According to BIA/Kelsey CEO Tom Buono, much of this local […]
Here is a graph from a recent CMO study about the predicted growth in social media spending. This is pretty impressive even before you realize that it’s difficult to spend a lot of money on social media because for the most part it’s free of publication costs. For those of us interested in local market […]
Near the one year anniversary of The New York Times paywall implementation, The Times has announced they will continue the paywall and limit the number of free articles to 10 from the previous level of 20 per month. This sounds like good news for The New York Times and may be good news for other papers. […]