Here’s another study that confirms what I think is obvious. If you want a digital ad to be more relevant simply make it more localized and the best way to do that is to collaborate with your local dealers. This chart is from an IAB study where they first of all learned that 70% of […]
Local marketing is changing as fast as consumers are searching for local information via their smartphones. This chart is an indication of how fast location based marketing should be growing in your budget. From an article on emarketer.com In February 2012, the Pew Internet & American Life Project found that 74% of smartphone owners and 46% of […]
We used to talk about advertising campaigns in terms of what would “ring the cash register.” Now retailers are looking at other ways to take an order, like via mobile and desktop computers. Here is an interesting study about what retailers are thinking about offering consumers in the future. From the article: Providing more flexible […]
When we think about local advertising Google search has a lot going for it. It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and adjust than a radio spot. Now we learn that the cost per click, year over year is going down, not up. What’s […]
Reading all of the dismal ad sales numbers for newspapers, watching as print sales numbers tumble and now even television ad revenue is being challenged by viewers going online, we need to continually rethink the way we advertise locally. Google local adword campaigns have always made sense because your ad dollars are directed to consumers […]
There is a very interesting study being referenced on emarketer.com about how consumers don’t necessarily trust the Internet, as compared to traditional media, when it comes to news information but they do trust the Internet to research product information, once they’ve decided they are in the market to buy something. Here’s what the research says […]
The shift in ad spending from traditional advertising to digital continues to grow according to data from a May 2012 survey of senior-level marketers and agency principals by business development company RSW/US . According to a blog on eMarketer.com Overall, digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of […]
I always thought that consumers would have a product or brand in mind when they started their search for coupons or special offers online, according to this study I was wrong. Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions,according to [pdf] a ShopAtHome.com analysis of […]
There are lots of reasons to connect your local print advertising to local digital landing pages. The biggest reason is that consumers want more information than what a newspaper ad or direct mail piece can give them and they are already inclined to go online for more information, so it makes sense to make […]
Most brand managers are interested in social marketing even though the actual value of social is still difficult to document. One of the missing metrics is how many social site visitors head for a local retailer to buy the product they saw on a social site. Well, here is a study that starts to […]