Here is an interesting report about who has a Facebook fan page by category. For many local retailers a Facebook fan page has become their local web site and as a brand marketer, you have to worry about what they are saying on these pages about your brand. Because a Facebook fan page is so […]
We get asked a lot about whether to do local search campaigns on Google or Yahoo/Bing. The best answer is easy, use both. But the reality is, when you have limited resources and dollars, it’s more practical to use just one. And, the clear choice for one is… There are lots of […]
The rapid growth of smartphones makes it even more imperative that you have a strategy for local promotions that are mobile friendly. In case you missed this, Google has an app where you can search from your phone via voice commands and the results are based on your physical location. So, if someone is using […]
This is an important year for newspapers. First, take a look at these trend lines, remember that the Internet includes online versions of newspapers. While the Internet numbers jump around quite a bit, they do show an upward trend, the Newspaper category is in an undeniable steady decline. Where people get their news is important […]
It’s not unusual for a pay-per-click advertising campaign to include thousands of keywords. But, the trick to making those keywords work best in your campaign is to divide them up into many small ad groups and write ad copy that it is specific to each ad group. This chart, from a new Marketing Sherpa study, […]
I think it’s time we renamed local advertising. I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s display ad appears on the Chicago Tribune’s site to a consumer from Massachusetts, who previously visited the dealer’s site. […]
Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in the coming year. It’s really easy this year to see that mobile will be an important part of what we do in […]
Now is the time of year when we evaluate the past and look toward the future. Here’s a report from Wells Fargo/Gallup that tells us our small businesses are starting to feel better about their future. And,that’s good for all of us. Since many of our retailers fall into this category and/or sell products to […]
We’ve seen it coming for years but 2010 will go down as the first year ever that advertisers spent more money online than on newspapers in the U.S. I think the biggest reason this didn’t happen sooner is that it’s hard to spend that much money online. Consumers have been spending more and more time […]
First of all, this study was done by Constant Contact, a company with a vested interest in providing email marketing to businesses large and small. That being said, it is still an interesting view of what your retailers are thinking. What’s interesting is to see how much importance small retailers are putting on all things […]