Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in the coming year. It’s really easy this year to see that mobile will be an important part of what we do in […]
We Know Where You Stand in 2011 Read More »
As you plan your marketing budgets for 2011 it’s important to look at the trends over the past few years and here’s a good chart from eMarketer that will help you see how consumers spend their time. This report would be much better if they separated TV and video into two categories, as it’s difficult
Budget Ad Dollars Like Consumers Budget Time Read More »
Next year is supposed to be the year of mobile marketing as the number of smartphones grows dramatically. Here’s a report from Chitika that indicates most sites aren’t ready just yet and that’s something you can take advantage of. We think that the explosion of mobile devices will most directly affect the way your local
Are Your Retailers Mobile Ready? Probably Not and That's a Good Thing Read More »
Local advertising is being reinvented right before our eyes, as new and exciting marketing tools become available to us on a regular basis. Here’s an example of one, remarketing to consumers who have come to your dealer’s microsite or landing page. Because you just came to this site, we put a cookie in your computer
Remarketing at Work Here Read More »
First of all, this study was done by Constant Contact, a company with a vested interest in providing email marketing to businesses large and small. That being said, it is still an interesting view of what your retailers are thinking. What’s interesting is to see how much importance small retailers are putting on all things
Here's What Small Retailers Think is Important for Finding New Customers Read More »
How do you target your consumers online? Here’s a recent report from Advertiser Perceptions about display advertising. What is interesting here is the growth in re-targeting, channel and geographic from 2009 to 2010. I’m guessing that the reason for the growth is that technology is getting better and marketers are warming up to the idea
Re-Targeting, Channel and Geographic Display Ad Targeting are Growing Read More »
Hopefully, you and your company are way past thinking about the value of the Internet in your retail marketing mix, but if not, here is a little more help. This report just came out and it confirms what most marketers already know. If you’re trying to sell to consumers who are in households that make
The More Money You Make, the More Likely Google Knows Where You Live. Read More »
Here’s a recent study about consumer expectations for retailers to have mobile sites. If you’re working with your retailers on local advertising/marketing you should be helping them develop mobile sites and the best way to do that is to make it another option in your ad builder. Mobile sites are becoming a huge opportunity for
Do Your Retailers Have a Mobile Site? They Should. Read More »
If you want to see what the Internet will be like in the next several years the best place to look is on a nearby college campus. Take a look at this recent report about the use of hand held devices to access the Internet. This is good news for local advertising as most of
The Future of the Internet is in Our Hands Read More »
Google, according to this blog entry, is testing Boost in several markets to a select number of small businesses. The first step is for a small business to have a Places page and from that data Google has simplified the setup and ordering process for local online search ad campaigns. Here’s the setup screen: The idea
Google Tries to "Boost" Local Online Search Campaigns Read More »