Local Online Marketing

Local advertising is changing in many ways and Borrell Associates has been tracking the way local retailers are spending their local advertising dollars and the move to spending on local promotions is...
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If you’re involved in local advertising you’re naturally interested in the viability of local newspapers. As consumers move online and away from the printed copies of newspapers, the papers built great internet sites for consumers. Unfortunately,...
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Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an...
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Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars...
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The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between...
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Most of the articles we read about how brands are moving advertising dollars from traditional to digital media explain the move as a reaction to consumer behavior. It just makes sense to follow consumers online....
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We track a lot of studies about how consumers are moving away from traditional media to digital but every so often we are reminded that this isn’t an either or decision, print is still important. This...
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How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information...
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There have been so many studies supporting the idea that brands are recognizing the change in consumer behavior and are reacting by moving ad dollars from traditional media to digital. While...
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Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it.  It’s from an article on businessinsider.com                           The Closer Users Are...
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