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Protect Your Brand in the Tricky Hand-Off to that Dealer Website

Dealer Sites & Carts, Local Online Marketing /

Many manufacturer brands are following a “lesser of two evils” strategy when managing their dealer locators, or developing PPC landing pages for their dealers.   On one hand, brands link directly to their dealers’ websites, and risk a poor experience that damages their brand.  Classic examples of this are competitor brands showing up, competitor promotions […]

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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online

Ad Builder, Blog, Feature /

We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products through dealers.   For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers

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Increase banner ad effectiveness by 285%

Ad Builder, Blog, Local Online Marketing /

We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and reported a 285% increase in effectiveness when testing this.     Why? Consumers don’t experience as much “mental friction” when things

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The World Wide Local

Ad Builder, Blog /

I think it’s time we renamed local advertising.   I don’t know what we should call it but my first thought is to call it the World Wide Local. Here’s one reason why, a Massachusetts dealer’s display ad appears on the Chicago Tribune’s site to a consumer from Massachusetts, who previously visited the dealer’s site.

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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers

Blog, Dealer Sites & Carts, Feature, Mobile, Social Media /

As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest. Here’s one way to deliver regional promotions and promotions for specific dealers economically. Some promotions aren’t national and therefore

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Here’s a Good Solution to Your Dealer Dis-Locator

Blog, Dealer Sites & Carts, Feature /

As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale.  And, most often the first step should be to the dealer’s site, since the consumer is already online. Unfortunately, most dealer locators link the consumer to the dealer’s

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Ad Builder – Google Landing Pages, Newspaper, Television…

Blog, SlideShow /

Where do you go when your current Ad Builder is failing to keep its promises? Those slick demos and promises have long faded and you know there must be a better way.  You need a vendor that knows it’s not just about technology.  Our four-pronged strategic approach ensures your Ad Builder is successful and is

Ad Builder – Google Landing Pages, Newspaper, Television… Read More »

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