It’s been interesting to watch how some businesses re-emerged from the lock down in China which preceded the US by a few months. Companies like Nike and Lululemon shut down all retail outlets during the lock down, and promoted online sales heavily. This strategy paid of nicely for Nike as its online sales surged by […]
SMB strategies for emerging from the lock down Read More »
I’ve been pretty impressed by the ingenuity and resourcefulness of local businesses during this time of isolation and social distancing. It can’t be easy, but these businesses have been able to keep moving forward and improving their prospects while all of us wait for a time when we can be more normal.
Local Businesses Innovate Online During Shut-down Read More »
It’s getting close to the zero hour for Google+ as a social network. As of August 31st, 2019 it will cease to exist. Although Google announced the shut down last October, I’m a bit surprised that more people aren’t aware of it. This lack of awareness likely goes hand in hand with the statistic I
Google+ goes dark in less than 90 days. Wasn’t it already dead? Read More »
We’ve chronicled the demise of some traditional print media for years now, here, here, and here. We’ve noticed along with the rest of you about the shift to online and away from traditional yellow pages, newspapers, magazines and more. So it was with great interest when we heard that Facebook was investing $3 Million dollars
Facebook wants local news to thrive, which should encourage SMB’s Read More »
I chuckled when I saw this headline on a recent Valpak mailer “Think direct mail is dead? Think again. As a new mover, let me tell you I seem to be on every list imaginable. There is no lack of direct mail in my household, between the move and our natural catalog and online shopping
Direct mail is dead! Long live direct mail! Read More »
For the last number years or so we’ve seen the emergence of quirky, innovative and sometimes irreverent consumer shave clubs. Dollar Shave Club and Harry’s come to mind. These businesses are full of personality…some wacky, others cheeky…but definitely not boring. Recent examples of videos from this group are: (here, here, and here). The internet has
Consumer Insights of Mass vs. Direct to Consumer Model: Not a Close Shave Read More »
Recent articles and events re-inforce the narrative started a few years ago: the retail shake-down cruise is nowhere near over. Issues with once mighty giants like Sears Holdings filing for Chapter 11 – on life support waiting for last minute funding, JCPenny becoming a penny stock for the first time since the 70’s, and others
ROLLING MEADOWS, IL – Rapidly growing marketing solutions technology firm Local Marketing Solutions Group (LMSG) recently increased its cloud capabilities by migrating all environments to Amazon Web Services, and , Lukasz Racon attained certification as an AWS Certified Solutions Architect – Associate. Migration to AWS reduces time to market, allows for continued growth with clients,
Any college football fan knows of the Heisman House, a popular series of TV commercials for years featuring College Gameday. I visited the University of Notre Dame for the Michigan game earlier this year and an unexpected surprise was the Nissan Heisman House experience. Located next to the main tailgating area, this was well crafted
What SMB’s can learn from Nissan’s Heisman House Read More »
I had the opportunity this week to donate and recycle a bunch of computer stuff that had been accumulating in my house for years. I’m always a bit apprehensive about this because of privacy, with contact lists, financials, passwords, etc. which is why trust in this service is so important. I relied upon the Dell
Love Dell Reconnect with Goodwill Read More »