Local advertising has been all about technological change these past 10 or 15 years as the Internet has become the place where consumers spend their time. Recently we read where White Page phone directories are becoming a thing of the past and yesterday we saw where Amazon sells more e-books than hardcover books. In the […]
There are several different ways to measure market share for search engines and here’s another view and another data point that indicates Google, while losing some share to Bing, is still the number one search engine choice by a wide margin. The point here is that if you’re trying to help your retailers choose the […]
AT&T in Madison, Wisconsin decided to publish a Yellow Pages only directory and offered a White Pages supplement if a homeowner was interested. Only about 2% of the over 600,000 homeowners asked for the White Pages supplement. Here’s the full article. The scary part is that there are still a lot of markets out there […]
Here’s another report about how important the Internet is to selling your products through a local retailer. As a company that provides online ad builders for major brands we continually emphasis the need to expand from allowing local retailers to build and place traditional media to include digital and this study helps to make our […]
Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May. Finally, Facebook’s never ending growth is showing a little sign of weakness. Here are a few other statistics about Facebook from an article on MarketingCharts.com A marketer’s challenge is to decide how much effort […]
Save your money on buying in-store kiosks and build out a mobile site instead. First, let’s look at the trend of online research that leads to a retail sale. Ok, this is for all products so if you’re selling anything that’s defined as a considered purchase the percentages are even higher. Most studies conclude that […]
For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work with retailers through our ad builders on a regular basis. What we always talk to our clients about is that the real power and control is in […]
While we don’t think that social media is quite ready for spending a lot of time, money and effort on right now we do think it’s worth watching and even experimenting with for your brand. Here’s a study that will give a practical checklist for what you should be thinking about right now. Of the […]
Here’s another in a long list of reports that tells us advertisers are moving ad dollars from print to other media as the recovery slowly moves forward. This chart is from Alan Mutter of Reflections of a Newsosaur It’s not so much that this is happening it is much more about the reason it is […]
There has been a lot written lately about the growth of online advertising revenue and here’s another chart that adds to the storyline that the golden days of online advertising are upon us. The web has been around for a long time so why are so many experts predicting such a rapid growth now? According […]