Advertising on Facebook just got more interactive. Now, Facebook page owners can run an ad to promote any post they’ve added to their page. So, the ads can now contain videos, photos, events, questions, status updates, and links. And, according to Facebook, “If the people you reach have friends who are fans of your Page, […]
With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting rid of issuing paper checks, in favor of Direct Deposit or a prepaid debit card that will be funded electronically. Finally. […]
It’s been awhile since I’ve seen a report on search engine market share and now that I see one, I see that not much has changed. Here’s the latest report from Experian Hitwise for last month. Google dominates at 66.12%. Google is going up, everyone else is losing market share. I think when Bing first […]
A recent survey from CompTIA, a trade association in the IT industry, revealed some interesting behavior from the Small & Medium Business (SMB) community. If you’re like our clients, you’re very interested in how your channel partners are using social media to reach their customers. Obviously, SMB’s are active users of our clients’ Ad-Builder/MarCom portals so this is particularly […]
It’s going to be very interesting to watch the growth of tablet computer usage during the next several months as Amazon and others are coming out with cheaper, better and faster tablets every week or so. Here’s where things stand now according to comScore: For the record, non-computer device usage last quarter was 6.2%, so […]
How best to advertise in local markets continues to change from mediums such as the old tried and true newspaper to options that weren’t even in existence a few short years ago, like mobile. Here’s an indication of how quickly ad dollars are moving to mobile. Mobile advertising is the current ultimate in reaching […]
It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound. A few graphs published in the last month illustrate a different story. The first is from a Lexington Institute article with the ominous title POSTAL TRENDWATCH Q3 2011 – USPS Looks To Congress […]
A few weeks ago we reported on the value of a good landing page when it comes to your ROI. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. And, you can’t learn much about a product from a banner ad or a Google […]
Here are the results of a study done by Folyo to try and determine how much it costs to design a basic homepage. They only asked 40 designers but it is still worth noting the results. They go on to try and measure the cost of a landing page and make this observation: The cost […]
The trend continues to be up for online ad spending as the first half of 2011 (H1) is up 23% over the first half of 2010. Here’s the breakdown by category. If this trend continues, as expected, 2011 will be a record year for online ad spending of $31.3 billion surpassing last years spending of […]