It’s always interesting to see what a large group of marketers are projecting for how they will spend their money in the coming year. Here’s a report from RSW/US that gives us an idea of how things may go in 2012. Not too surprising that much like every other study we’ve seen, projections for traditional […]
This is a fascinating study about how tablet computers and smartphones are being considered by retailers for in-store use. We’ve written here about the rapid acceptance of tablet computers by consumers and we’ve seen several studies that indicate consumers are using smartphones at retail already. Amazon even has an app that allows consumers in a […]
Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about the growth of digital advertising and how it has eclipsed everything except television spending and might one day soon, even exceed […]
There is a lot of confusion in the marketplace about what is the best way for retailers to advertise locally. And, the recent demise of WebVisible uncovers an unbelievable churn rate (percentage of customers quitting each year) that means millions of local advertising dollars were wasted on the uninformed. On December 27, 2011 WebVisble abruptly […]
Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it was just five years ago. Way back in 2006 quarterly revenue from the entire US newspaper industry peaked at $14Billion, while […]
Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to newspaper as a source for local business information – other than restaurants, bars, and clubs. Right away we see that the Internet (47%) is more popular for consumers […]
Amazon’s new Price Check app really changes the playing field for local retailers and therefore your brand marketing. The idea is that a consumer in a store, using their smartphone, scans the bar code of a product they are interested in buying. Amazon then provides a description of the product and an easy way for […]
There continues to be a disconnect, as a percentage, between where consumers spend their media time and where advertisers spend their media dollars. Not everyone is convinced that this should be a one for one comparison, as time spent doesn’t necessarily mean value to an advertiser. That being said, I’m stilled amazed at how much […]
Just to make things a little more confusing for those of us who are deeply involved with retail advertising, Twitter is selling ads and, as you can see from this screen shot, it’s rather expensive to get started if you’re an independent retailer. The minimum spend per month is set at $5,000. That’s a bit […]
Here’s the first look at projected newspaper ad sales for 2011 from the blog, Reflections of a Newsosaur. I can’t find any good news here for newspapers. Even saying the year is over doesn’t work as they are predicting next year won’t be any better. Maybe this is a positive, “The only bright spot was […]