Borrell Associates has just released “Economics of Search Marketing” to specifically address the challenges of a scalable local online advertising model. The first important takeaway from this study is that local advertising is changing dramatically as small businesses in the next five years will move dollars from the old media (down 19%) to the new […]
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One of the new beta services we got to see at the recent B2B Refocus Summit in Mountain View was Google Product Search. This free service takes a product data feed from a brand manufacturer or online seller and pipes it into organic search results with a link to buy online. Several advertisers are using it […]
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Knowing that the best conversions result from matching your keywords to your text ad to your landing page, advertisers should only consider adding the Google AdWords Plus Box product detail to highly targeted keywords where the searcher has already narrowed down his search to a specific product category.
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The “Show Options” link under the Google search box is so subtle, maybe you haven’t noticed it. But, many searchers have so you need to know what it does and what it means to you.
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With all of the improvements in technology, where our ability to target into more precise and more precise physical localities, are we about to dramatically eliminate the need for national advertising or at least redefine it? For the sake of conversation let’s just talk about products that are purchased locally in a store, like most […]
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There is a new report from Telemetrics about the percentage of consumers who read a Yellow Page ad and then either call the store or visit the url listed in the ad. They did it by putting tracking phone numbers and unique urls in the Yellow Page ads so they could measure all the leads […]
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There are some interesting statistics coming out about how the use of search engines is changing.Here’s a chart that shows that the number of words per search is increasing. So often when we look at search statistics we think of one person searching for one word. In reality consumers are refining their searches as they […]
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In a tight economy, it’s important to use your advertising dollars wisely. If your business is already placing paid ads online, you’re headed in the right direction, but you’ll get there a lot faster if you target the search queries that your potential customers are likely to use.
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By John Sullivan JGSullivan Interactive There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how many searches end up with a local transaction. Interesting comments, too. Everyone has a slightly different view of why […]
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