Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods.
Nothing here is really surprising as Hurwitz & Associates shows what we’ve been hearing every time we get in front of a group of independent retailers. They’ve really cut back on newspaper and yellow page advertising and are very willing to try social media, local Google and email newsletters.
What’s not in this study but retailers tell us is that they know they want to be digital, they’re trying a few things but have no confidence that they are doing the right thing. And, they tell us they don’t have the time to be experts in the rapidly changing digital space.
That’s where a good brand marketer can come in and look like a hero to retailers while giving the brand a big boost in the markets where you’re most likely to make a sale. Don’t even bother teaching your retailers how to do it, do it for them. They’ll love you for it, consumers will love you and the ROI will make your boss love ya.
It easy, trade those old ad slicks and brochures into dealer landing pages and microsites.