Here is a new study about email vs postal mail, according to a study released in December 2011 by Epsilon Targeting. Data from the “2011 Channel Preference Study”. The point of the survey is that postal mail is still relevant. I think the real point is that to reach consumers locally about new products requires a combination […]
Some ideas are ahead of their time. Like the Google Catalogs idea that disappeared in 2009 and has now reappeared as an app for Android and iPad. Here is a link to Google’s video about Google Catalogs and this copy from their blog, “Google Catalogs features more than 125 brands you know and love like Nordstrom, […]
I don’t think we have ever seen anything like the growth predicted in the usage of tablet computers. Only 5.8% of internet users used a tablet computer in 2010, by 2014 the percentage will grow to 35.6%. You can throw out all the old records for adoption of new technology because this will beat everything […]
Here’s another indication of the effect digital advertising is having on traditional media advertising spend. Things were looking less bad throughout most of 2010 for magazines compared to the horrible declines of 2009, but at the end of last year and continuing through this year it’s been mostly downhill, again. In an article from the […]
We’re deeply involved in the transition of local advertising from old media to a combination of old and new media and we’re continually looking for signs of where we are in the transition and where we’re headed. I ran across this interesting chart on a blog post on WhatTheyThink.com, a site that monitors the printing […]
In a recent report from comScore we see that the Fixed Internet is an overall preference over newspapers when it comes to methods used by females to do price comparisons. This is the first time I’ve seen the term “Fixed Internet” in a research report and I think it’s a good way to delineate and therefore […]
According to a recent study by MarketLive, 39% of consumers who have opted in to receive emails from a retailer, would like to hear from the retailer on a weekly basis. This is one of those surveys that you want to have in your files because invariably someone asks how many email touches is too […]
It never hurts to remind ourselves of the popularity of online research by consumers. Here’s a survey that makes that point. And, then again, it makes the point that 30% of consumers still don’t go online before they go shopping. And, those that do research online, use a lot of different approaches. If you’re in […]
We keep seeing examples of how local advertising is changing. Google + just launched their local pages for small businesses. This was expected ever since Google + was launched as a direct competitor to Facebook. Now it looks like Google is connecting the data in a dealer’s Places Page to their Google + Page. Lots […]
The value of Facebook is much greater than its cost to advertisers. Here is an insightful article about Ford Focus and Facebook from the Wall Street Journal Online. One major takeaway from the article is that Facebook did a fantastic job for Ford via a free page on Facebook that went viral. Who needs to […]