Brett Knobloch, President-Content on Demand

Brett is President, Content-on-Demand at JGSullivan Interactive, www.jgsullivan.com a privately-held Marketing solutions company.

JGSullivan Interactive Becomes a Google AdWords Authorized Reseller

1 Comment / AdWords, Blog, Local Online Marketing /

  JGSullivan Interactive, Inc., a leading provider of marketing solutions for major brands, today announced that it has become a part of the Google AdWords Authorized Resellers™ program. Google AdWordsä is an online advertising program designed to help firms of all sizes effectively advertise their products and services at exactly the time their customers are […]

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8th Annual Internet Survey Highlights (Are you Ready?)

AdWords, Blog, Internet Trends, Local Online Marketing, Mobile, Social Media /

A savvy client just forwarded me excerpts of the 2009 digital future project release highlights from the Center for the Digital Future at USC Annenberg School for Communication.  He is trying to coax his Fortune 500 company to into the 21st century as it relates to how they use the Web with their retailers.  He

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Localize your print FSI’s, and online search

Ad Builder, Blog, Local Online Marketing, Microsites /

This recent article on local retail advertising: “FSI’s need more localized approaches” is interesting because it reveals the true weakness of print messaging:  “one message for all” in large volume give the best print pricing, but it isn’t effective. This article urges retailers to break away from one-size-fits-all and use more customized approaches in print –

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Another One Stops Using the Yellow Pages

Ad Builder, AdWords, Blog, Internet Trends, Local Online Marketing /

Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers.  That makes two that I know of since January.  It’s not that the print yellow pages don’t have any readers.  They still do, but it’s less and less each day. Yellow page spending continues to go down

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What will retailers do with all that extra money?

Ad Builder, AdWords, Blog, Dealer Sites & Carts, Local Online Marketing /

I don’t have to stare at the media spending reports too long before a striking conclusion hits me.  Traditional (i.e expensive) media down; online media (not expensive) up.  What will retailers and SMB’s do now that they don’t have to feel hostage to traditional media to promote their business?  What will they do with all that

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Bad Economy Adds to Newspaper Woes

Ad Builder, Blog, Internet Trends /

JGSullivan Interactive   Recently GM and Chrysler announced terminations of 1,100 and 789 dealerships respectively.They had been trying to reduce their number of dealerships more gradually for years given that domestic auto market share has dropped in recent years from 60% to 40%.The toll on the local economies from this rapid reduction will be significant

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Don’t Confuse Implementation with Adoption

Ad Builder, Blog /

By Brett Knobloch JGSullivan Interactive I was reading an article in Customer Relationship Management’s May issue with the same title as this blog entry.  It was citing research from 2005 and 2009 with  a set of companies revealing how much their salespeople had adopted the CRM system implemented by their company.  Despite years of hype

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Newspapers Continue Freefall

Ad Builder, Blog, Internet Trends, Local Online Marketing /

  By Brett Knobloch   JGSullivan Interactive   Today an Audit Bureau of Circulation (ABC) report cited the average sales of newspapers overall declined 7.1 percent between October and March compared to the same six-month period the previous year. Of the 557 U.S. newspapers reporting their Sunday numbers, average circulation fell 5.4% in the March

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