Posts Tagged ‘ Ad Builder ’

JGSullivan has launched a new resource to help brand marketers improve their current Ad Builder programs.  It’s called the Ad Builder Effectiveness Audit.  Unlike an IRS audit, this one is fast, fun and useful....
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Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that...
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There is a gold mine of value in owned media because you can promote your brand and your local dealers without having to spend any money on publication...
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A lot has been written about the movement of ad dollars from printed newspapers to newer digital formats.  For the most part ads are still intrusive, you’re watching television or reading a...
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Advertising on Facebook just got more interactive.  Now, Facebook page owners can run an ad to promote any post they’ve added to their page. So, the ads can now contain videos,...
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It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound.  A few graphs published in the last month illustrate a...
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We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and...
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This month the earth shook in the yellow pages industry.  This seems like old news as we’ve been talking about the dramatic decline in printed yellow page usage and the surge in online...
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Local advertising continues to change at, if possible, an even faster pace than last year.  We’ve read, written and heard a lot about the need for mobile sites...
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There are lots of reasons why a brand wants to have an online ad builder.  Controlling the brand message all the way down to retail is the best reason.  Followed closely...
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